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Chelet Han

@chelethan

E-commerce growth and creator marketing executive at HAN COMMERCE (TAP), building KOC/KOL campaigns and affiliate networks at scale.

Philippines

Message

At HAN COMMERCE (TAP), I founded and scale a creator marketing agency focused on KOC/KOL campaigns, affiliate activation, and digital brand acceleration. I designed its SOPs, creator workflows, compensation systems, and campaign delivery frameworks.

At PROJECT ONE STUDIO / TITALKER PHILIPPINES, I led business development and operations, including TikTok Shop launches, product assortment planning, and live-selling frameworks. I also restructured the Affiliate Marketing department and introduced standardized campaign frameworks.

At PROJECT ONE STUDIO, I coordinated monthly affiliate campaigns involving 5,000 to 10,000 active creators and worked with TikTok/ByteDance and Shopee affiliate engines. I also guided KOC/KOL and affiliate strategies through talent selection, campaign alignment, and performance reviews.

Earlier, I acquired and onboarded brands for TikTok Shop, Shopee, and Lazada, and used sales and competitor analytics to inform storefront improvements. As a freelance consultant, I ran organic and paid campaigns for international clients and produced short-form videos for social platforms.

Experience

Work history, roles, and key accomplishments

Current

Founder & Managing Director

Current

HAN Commerce (TAP)

Jan 2026 - Present (9 months)

Founded and scaled a creator marketing agency specializing in high-volume KOC/KOL campaigns, affiliate activation networks, and digital brand acceleration. Directs client acquisition, negotiations, and P&L oversight while designing internal SOPs and campaign frameworks.

Creator Marketing KOL KOC Campaigns Affiliate Marketing Business Development Client Acquisition Negotiation P&L management SOP Design Campaign Management

Senior Manager – Business Development & Operations

Project One Studio / Titalker Philippines

Jan 2025 - Dec 2026 (1 year 11 months)

Executed a balanced mandate of commercial business development (60%) and operational strategy (40%) to structure service delivery. Spearheaded TikTok Shop launches, live selling frameworks, and restructured the Affiliate Marketing department.

Business Development Operations Strategy TikTok Shop Livestream Selling Affiliate Marketing SKU Research Pricing Strategy Team Management

Senior Manager – Affiliate & Creator Marketing

Project One Studio

Jan 2025 - Dec 2025 (11 months)

Governed massive multi-category affiliate networks, coordinating 5,000 to 10,000 active creators monthly. Steered end-to-end KOC/KOL strategies and maximized reach within TikTok/ByteDance and Shopee affiliate engines.

Affiliate Marketing Creator Marketing KOL KOC Strategy Campaign Management TikTok ByteDance Shopee Performance Reviews

E-Commerce Business Development Manager

Titalker Philippines Inc. / Project One Studio / Elephant Pa

Jan 2023 - Dec 2025 (2 years 11 months)

Pitched, acquired, and onboarded prominent brands for marketplace expansion across TikTok Shop, Shopee, and Lazada. Authored commercial growth proposals and leveraged data analytics to deliver storefront improvements.

Business Development Brand Acquisition TikTok Shop Shopee Lazada Commercial Proposals Data Analysis Market Analysis

Freelance Digital Marketing & Social Media Consultant

Self-Employed / International Clients

Jan 2020 - Dec 2023 (3 years 11 months)

Formulated and launched international organic and paid digital marketing campaigns for multi-industry clients. Handled client communication, onboarding roadmaps, performance reports, and short-form video production across social platforms.