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Charlotte Eriksson

@charlotteeriksson

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Senior Media Buyer specializing in conversion acceleration strategies.

Zimbabwe

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What I'm looking for

I seek a dynamic role where I can leverage my media buying expertise to drive growth and innovation in a collaborative environment.

With over 15 years of experience in the paid media landscape, I have successfully managed multi-million dollar budgets across platforms like Meta, Google, and Amazon. My strategic approach combines full-funnel optimization with advanced conversion rate optimization (CRO) techniques, ensuring that every dollar spent on advertising translates into measurable business outcomes. At Prepared Hero, I led initiatives that increased media spend by 5X while maintaining a 6X return on marketing spend (MER), showcasing my ability to drive profitable growth.

My journey began as a media buyer at The Ad Girls, where I quickly rose to the role of Senior Strategist. I collaborated with top-tier coaches and course creators, refining lead-to-sale conversion rates through deep funnel segmentation and post-click optimization. My proprietary Conversion Acceleration Protocol has been implemented for over 30 e-commerce brands, consistently delivering significant improvements in cost per acquisition (CPA) within 90 days. I thrive in fast-paced environments that demand innovation and results.

Experience

Work history, roles, and key accomplishments

Current

Senior Search Strategist and Media Buyer

Current

Prepared Hero

Led and executed multi-million dollar acquisition strategies across Meta, Google, YouTube, and Amazon for a 9-figure DTC brand. Engineered an offer and ad scaling playbook that increased paid media spend by 5X while maintaining a 6X MER.

Meta Ads Google Ads YouTube Ads Behavioral Economics Bid Stacking Funnel Optimization

Senior Advertising Strategist

The Ad Girls

Jan 2018 - Present (7 years 6 months)

Led $15M+ in annual ad spend for top-tier coaches and course creators, scaling multiple high-ticket info-product funnels profitably. Refined lead-to-sale conversion rates through deep funnel segmentation and post-click CRO.

Funnel Optimization Lead Generation Conversion Rate Optimization (CRO)Team Management

Paid Media Strategist and Media Buyer

Avionero.com

Jan 2016 - Present (9 years 6 months)

Drove a 250% increase in conversions through multi-channel paid media and CRO. Developed and executed scalable growth strategies across paid search, social, and email marketing.