Charlotte Eriksson

With over 15 years of experience in the paid media landscape, I have successfully managed multi-million dollar budgets across platforms like Meta, Google, and Amazon. My strategic approach combines full-funnel optimization with advanced conversion rate optimization (CRO) techniques, ensuring that every dollar spent on advertising translates into measurable business outcomes. At Prepared Hero, I led initiatives that increased media spend by 5X while maintaining a 6X return on marketing spend (MER), showcasing my ability to drive profitable growth.

My journey began as a media buyer at The Ad Girls, where I quickly rose to the role of Senior Strategist. I collaborated with top-tier coaches and course creators, refining lead-to-sale conversion rates through deep funnel segmentation and post-click optimization. My proprietary Conversion Acceleration Protocol has been implemented for over 30 e-commerce brands, consistently delivering significant improvements in cost per acquisition (CPA) within 90 days. I thrive in fast-paced environments that demand innovation and results.