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Chantelle VollenweiderCV
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Chantelle Vollenweider

@chantellevollenweide

I build global demand generation campaigns that turn paid media into revenue.

Switzerland
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What I'm looking for

I'm looking to lead global, data-informed demand generation and paid media programmes that connect campaign performance to pipeline growth, customer acquisition and measurable commercial outcomes.

At Büchi Labortechnik, I lead integrated paid and organic marketing across 22 markets for a global B2B laboratory technology brand with more than 50 specialised products.

I've delivered CHF 3.24M in closed-won revenue through Google Ads in 2025 at approximately 628% ROI, expanded paid social across LinkedIn, Reddit and YouTube, and increased organic social engagement by 34%.

Previously, I managed global paid media accounts at Webrepublic, planning and optimising cross-channel campaigns across Google Ads, Microsoft Ads, Facebook and Instagram. At Yuh., I broadened my work in paid social, app acquisition, ASO and organic search.

I turn campaign and customer data into actionable insights, align agencies and stakeholders, and build integrated digital activity that supports lead generation, customer acquisition and pipeline growth.

Experience

Work history, roles, and key accomplishments

Büchi Labortechnik AG logoBA
Current

Digital Marketing Manager, Global

Nov 2024 - Present (1 year 11 months)

Lead integrated paid and organic marketing across 22 markets for a global B2B laboratory technology brand. Drive demand generation through paid media, organic channels, and content marketing, managing agency relationships and translating performance data into actionable insights.

Education

Degrees, certifications, and relevant coursework

RB

Red & Yellow Creative School of Business

Social Media Marketing, Social Media Marketing

2018 - 2018

Completed a Social Media Marketing certification from March to May 2018.

RB

Red & Yellow Creative School of Business

Digital Marketing, Digital Marketing

2016 - 2017

Completed a Digital Marketing certification from December 2016 to February 2017.

Cape Peninsula University of Technology logoCT

Cape Peninsula University of Technology

B.Tech, Public Relations Management

2010 - 2012

B.Tech in Public Relations Management with majors in Public Relations, Communication Science & Media Studies.

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