Chanell Branch

Served as strategic advisor to executive and clinical stakeholders across a $7B, 21-hospital health system, guiding key planning decisions for a system-wide Epic EHR implementation spanning 300+ locations. Authored standard operating procedures and policy frameworks, led legacy-to-Epic data migration, and provided ongoing mentorship and user support post-implementation.

Defined and executed the strategic roadmap for a digital customer access platform (Epic), ensuring alignment with enterprise goals and KPIs across a multi-site healthcare system. Led enterprise-wide self-service scheduling initiatives, evaluated third-party vendor platforms, and delivered executive-level reporting on digital transaction performance.

Provided executive leadership and operational oversight for a 300+ person team, achieving FY21 target across all enterprise service performance goals. Led enterprise crisis response during COVID-19, directed platform modernization, scaled digital self-service capabilities, and built a Change Management function.

Led a multi-functional team spanning contact center operations, referral management, analytics, and capacity management. Reduced provider unused time by 39.3 percentage points, drove adoption of digital scheduling solutions for 900+ providers, and standardized KPI reporting across nine Customer Relationship Managers.

Served as the organization's sole Epic scheduling build consultant, developing and implementing a structured change management program for system and telephony modifications. Advised physicians on template optimization, resolved a critical MyChart Open Scheduling issue, and redesigned the ZocDoc platform integration.

Led end-to-end Epic implementation project for the organization, managing scope, timeline, and cross-functional coordination. Directed four legacy-to-Epic system conversions, served as on-site subject matter expert during go-lives, and led organization-wide change management, communication, and training strategy.

Conducted financial and valuation analyses on physician candidates and compensation structures, analyzing tax returns, P&L data, productivity, and collection benchmarks. Benchmarked practice operations against industry standards and developed proforma modeling templates.

Generated financial reports, forecasts, and budgets for 400+ clinical research studies annually, supporting strategic decision-making and resource allocation. Managed variance reporting across 10 cost centers and processed $875,000+ in annual research billing.

Managed budgetary planning and grant reconciliation for 300+ pediatric and adult research studies, ensuring compliance with federal fund allocation requirements. Reviewed study protocols, managed regulatory documentation, and maintained administrative databases.

Developed data safety monitoring infrastructure for 200+ research protocols, ensuring regulatory compliance and participant safety. Managed adverse event reporting, protocol amendments, and federal compliance database administration.

Master of Business Administration (MBA) from LeTourneau University.

Bachelor of Science in Forensic Science from Baylor University.