Chandrika Manikandan

Led comprehensive SEO strategy across internal and client sites, increasing organic traffic by 46% and improving keyword rankings by 38%. Built automated dashboards in Looker Studio and Google Analytics, visualizing KPIs such as CTR, backlink health, and bounce rates, saving 6+ hours of manual reporting per week.

Optimized 15+ webpages through strategic on-page updates, including meta tag writing, image alt text improvements, and internal linking, resulting in measurable gains in organic visibility. Conducted full-site SEO audit using Screaming Frog, resolving over 250 crawl issues, including redirects and duplicate content.

Conducted donor behavior and competitor research that informed the creation of a tiered donor incentive program (Gold, Silver, Bronze), increasing donor engagement by 25% within 3 months. Optimized 10+ blog post titles and meta descriptions with targeted keywords, improving organic search impressions by 20% and increasing click-through rates.

Revamped robots.txt file and resolved 45+ crawl errors, preventing search engine bots from accessing irrelevant pages and improving overall site health score to 92/100 during the internship. Implemented basic WordPress SEO updates (slug edits, title tag optimization, meta descriptions) to boost organic visibility.

Completed a Bachelor of Science in Marketing, building a strong foundation in marketing principles and practices. Developed skills essential for understanding consumer behavior and market dynamics.

Pursued a Master of Science in Business Analytics, focusing on data-driven recommendations and reporting to executive stakeholders on traffic behavior and algorithm updates. Gained expertise in leveraging analytics for strategic business decisions.