Chaithanya raju
@chaithanyaraju
Performance-driven Digital Marketing Specialist with expertise in campaign optimization.
What I'm looking for
I am a performance-driven Digital Marketing Specialist with over 3.6 years of experience, specializing in e-commerce and healthcare marketing. My journey has been marked by a proven ability to manage and optimize Google Ads and Meta Ads campaigns, driving high-converting traffic while maximizing ROI and reducing acquisition costs. In my recent role at MediGrow.ae, I successfully led targeted lead generation campaigns for healthcare professionals, focusing on appointment bookings and ensuring compliance with industry standards.
Throughout my career, I have demonstrated expertise in budget management, audience targeting, and performance analytics. I take pride in my ability to align creative strategies with business objectives, ensuring that every campaign not only meets but exceeds expectations. My experience with various e-commerce platforms, including Shopify and Magento, has equipped me with the skills necessary to integrate ads effectively with product catalogs, enhancing overall campaign performance.
I am passionate about continuous learning and staying updated on industry trends, which allows me to adapt quickly and implement innovative strategies. My commitment to excellence and results-oriented approach make me a valuable asset to any organization looking to enhance its digital marketing efforts.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
MediGrow.ae
Feb 2025 - Present (5 months)
Managed lead generation campaigns for doctors and clinics, focusing on appointment bookings. Optimized campaign structure, budgets, and audience targeting to reduce cost per lead (CPL) and improve conversion rates.
Digital Marketing Specialist
Waytowebs
Dec 2021 - Dec 2024 (3 years)
Managed and optimized Google Ads and Meta Ads campaigns focused on product sales and ROAS. Conducted keyword research, competitor benchmarking, and developed high-performing ad creatives.
Education
Degrees, certifications, and relevant coursework
Chaithanya hasn't added their education
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