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Cesar Salceda

@cesarsalceda

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Insurance agency owner at Salceda Insurance Agency Inc, growing new business, retention, and profitability.

United States

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At Salceda Insurance Agency Inc, I own and operate a Farmers Insurance agency, driving growth in new business, retention, and profitability. I’ve developed marketing, prospecting, and referral strategies while overseeing daily operations and compliance.

As a Licensed Insurance Agent at Chris McMurry Farmers Insurance, I generated new business, assessed clients’ coverage needs, and presented insurance quotes. I also serviced policies and cross-sold coverage to new and existing clients.

At Xtreme ROI, I managed Amazon Seller Central FBA and logistics operations, and designed product creatives, website layouts, and e-commerce listings. I also ran Amazon PPC and Google Ads campaigns to drive targeted traffic and online sales.

Experience

Work history, roles, and key accomplishments

Current

CEO/Owner

Current

Salceda Insurance Agency Inc

Feb 2026 - Present (8 months)

Owned and operated a Farmers Insurance agency, driving growth in new business, retention, and profitability. Recruited, trained, and managed a team of producers and support staff, and developed marketing and referral strategies to expand the book of business.

Sales Team Leadership Customer Retention Marketing Compliance Budgeting Performance Monitoring Strategic Partnerships Lead Generation

Licensed Insurance Agent

Chris McMurry Farmers Insurance

Feb 2024 - Jan 2025 (11 months)

Generated new business by prospecting leads and making outbound calls, and conducted needs assessments to present tailored insurance quotes. Serviced policies and cross-sold additional coverage to increase revenue and maintain high client retention.

Sales Prospecting Needs Assessment Insurance Cross Selling Customer Service Compliance Record keeping

Business Manager

Xtreme ROI

Aug 2022 - Feb 2024 (1 year 6 months)

Managed Amazon Seller Central FBA and logistics operations, optimizing inventory flow and fulfillment processes. Conducted business audits and growth analysis, acquired new clients, and designed e-commerce listings and marketing campaigns.

Amazon FBA Logistics Business Analysis Client Management Ecommerce Amazon PPC Google Ads Shopify eBay

Personal Banker II

Comerica

Feb 2022 - Sep 2022 (7 months)

Increased customer retention through proactive outreach and tailored financial solutions. Resolved customer complaints efficiently and specialized in complex products and loan origination for affluent and business clients.

Customer Retention Financial Services Loan Origination Compliance Risk Management Customer Service

Personal Banker

Wells Fargo

Feb 2015 - Oct 2021 (6 years 8 months)

Advocated for business clients by identifying solutions and promoting relevant banking products. Provided notary public services, processed transactions accurately, and coached tellers to improve performance and customer service.

Banking Customer Service Notary Public SAFe Transaction Processing Staff Scheduling Cash Handling Coaching