Celeste Chesser

Owned marketing strategy across brand, go-to-market, product marketing, demand generation, and marketing operations for advanced oil & gas technology, AI, and geoscience solutions. Partnered with executive leadership, commercial teams, technical SMEs, product owners, and technology partners to bring complex capabilities to market.

Managed marketing strategy and cross-functional programs across the U.S., LATAM, Brazil, and Chile, partnering with executive leadership, business development, operations, and global marketing teams. Served as regional marketing lead through Soben's acquisition by Accenture, coordinating brand integration, communications, pursuit strategy, and regional execution.

Led marketing strategy and advised GTM leadership sessions for two B2B service offerings totaling over $2B in potential market revenue. Managed discovery, business case, roadmap, and approval for a $250k website update and developed BI dashboards alongside Microsoft Dynamics CRM to provide monthly KPI/KOI insights.

Led marketing strategy, brand modernization, and high-value pursuit coordination for a 100+ person infrastructure and engineering consultancy. Stepped into an interim director role during leadership leave to manage full-funnel operations across proposals, branding, and communications.

Brought to life the brand identity and growth strategy of a Michelin-approved restaurant and catering startup in Brooklyn. Oversaw all creative execution, PR, and revenue-driving marketing, scaling catering sales from $60K to $850K in the first year.

Oversaw the executive of still and motion productions from start to finish, acting as point-of-contact for all teams involved. Assumed on-set role as brand director, familiarizing with brand identity on short notice with leadership to ensure campaign message and success.

Developed concepts in collaboration with copywriting and brand strategy for digital and print advertising in a highly demanding, deadline-driven agency environment. Partnered with Sr. Art Director to lead concept execution for print and television advertisements.

Responsible for small and mid-scale consumer activation budgets ranging from $25k to $250k, as well as day-of management with various vendors and outside teams. Successfully assisted in the strategic design/production of two separate winning projects for Twitter.

Earned a Bachelor of Applied Science in Advertising and Marketing Communications from the State University of New York in 2013.