Open to opportunities

cedric de musso

@cedricdemusso

Senior commercial and logistics executive driving export/import growth, supply chain performance, and trade marketing results.

Venezuela

Message

What I'm looking for

I’m looking for a senior leadership role where I can run commercial strategy and supply chain execution end-to-end—growing export/import and distribution results, strengthening teams, and delivering measurable cost and performance improvements in complex, regulated environments.

I’m a senior commercial and logistics leader with 25+ years of experience across transnational and local companies in manufacturing, food, and import/export. I focus on management and self-management of challenging objectives with a high achievement orientation, translating customer and supplier needs into results above expectations. I also build and lead teams, especially where uncertainty and high variability require disciplined supply chain execution in regulated environments.

As Chief Operating Officer, I’ve created and executed commercial strategies across direct sales, retail, wholesale, e-commerce, and export/import—while owning logistics, marketing, and documentation for local and international processes. I led initiatives including packaging and branding development, a second packaging line that increased production by 50%, export process optimization that opened 11+ destinations and tripled delivery tons, and import process improvements that secured inventory for conditioning and national market marketing. Previously, as CEO of a distribution/manufacturing business, I designed commercial strategy, purchasing, warehousing, and logistics, improving sales performance, redefining private-label production with 45% cost savings, and implemented KPI-based commercial management that improved profitability and team performance.

Experience

Work history, roles, and key accomplishments

Current

Chief Operating Officer

Current

Altrom, CA

Jan 2019 - Present (7 years 5 months)

Created and executed commercial strategies across direct sales, retail/wholesale, e-commerce, and export/import, while managing logistics and documentation for local and international operations. Increased production capacity by 50% via a second packaging line, expanded exports to 11+ destinations, and grew private label sales by 80% annually while expanding distribution to 17 states.

Supply Chain Management Logistics Management Commercial Strategy Trade Marketing Retail Sales E Commerce Sales Inventory Management Trade Documentation

Chief Executive Officer

Printing Supply International

Jan 2014 - Jan 2022 (8 years)

Set strategic direction and designed commercial strategies for direct sales, wholesale, and e-commerce, while leading purchasing, warehousing, and logistics. Increased total sales by 8% after opening a second distribution headquarters (break-even in year one), cut costs by 45% through private-label sourcing, and grew the corporate client portfolio by 15% while improving profitability by 5%.

Strategic Planning Commercial Strategy E Commerce Sales International Purchasing Warehousing Budgeting Trade Execution Sales Operations

Sales Manager

Febeca

Jan 2008 - Jan 2014 (6 years)

Recruited, developed, and retained hardware retail customers to grow the customer portfolio across the Central region. Increased the hardware retail customer portfolio by 40% in the first year, maintained 100% loyalty of the existing portfolio, and raised sales by 25% by developing sector-specific acquisition models for restaurants, hotels, and construction.

Key Account Management Recruitment Retail Sales Sales Team Leadership Loyalty Programs Route To Market Market Development Negotiation Sales Forecasting

Sales Manager (BAT)

British American Tobacco (BAT)

Jan 1999 - Jan 2008 (9 years)

Led sales and distribution across the Central area by managing route teams (17 routes) and expanding product distribution and market share. Increased average sales volume by 12% for three consecutive years, grew market share by 89% after reorganizing sales areas, and developed key talent to ensure 100% completion of succession-plan actions.

Sales Management Route And Distribution Management Market Share Growth Trade Marketing Retail Execution team development Succession Planning Performance Tracking

Education

Degrees, certifications, and relevant coursework

IESA

Professional Training, Commercial Management and Marketing

2003 -

Completed a professional training in commercial management and marketing (as listed for Hadron Export Culture Accelerator / HUBExporter Retail Consultants, 2003).