Cathy Martin
@cathymartin
Dynamic sales and marketing manager with a creative edge.
What I'm looking for
With over 20 years of experience in sales and marketing, I have honed my skills in various sectors, including media, cosmetics, and real estate. My journey has taken me from being a marketing assistant in London to my current role as a Sales and Marketing Manager at BrandMedia Marketing in Johannesburg. I excel in managing campaigns, copywriting, and database management, always striving to exceed targets and deliver exceptional results.
Throughout my career, I have successfully led teams, developed innovative marketing strategies, and maintained strong client relationships. My ability to adapt and thrive in fast-paced environments has been key to my success. I am passionate about leveraging my creative skills to drive sales and enhance brand visibility, and I am always eager to learn and grow in my field.
Experience
Work history, roles, and key accomplishments
Sales and Marketing Manager
BrandMedia Marketing
Mar 2017 - Present (8 years 3 months)
Managed sales and accounts, including copywriting, editing, and proofreading content. Developed and executed email and web campaigns, maintained databases, conducted competitor research, and managed graphic files.
Trainee Estate Agent
NRG Properties
Sep 2013 - Dec 2013 (3 months)
Acted as a sales and rental agent covering a specific territory. Searched for properties online, advertised listings in newspapers, and researched client details. Contacted potential buyers and sellers to facilitate transactions.
Assistant to Marketing Director
The Gogo Trust
Mar 2015 - Nov 2015 (8 months)
Wrote and disseminated press releases for the organization. Assisted with event and media management activities. Supported Corporate Social Investment partnerships, including activations with Gift of the Givers.
Freelance Booking Agent/PA
Page Lizard
Dec 2015 - Jan 2016 (1 month)
Collated contact lists and meeting venues for Johannesburg and Cape Town. Sourced leads from media contacts to support the UK office startup in Cape Town. Scheduled and confirmed meetings with key contacts at publishing houses, providing mapping and background information for the CEO.
Junior Secretary
Amatech Office Supplies
Worked as a junior secretary at Amatech, handling typing, filing, faxing, and general office duties. Managed incoming calls and provided administrative support.
Secretary/Administrator
Emmanuels Temporary Assignments
Jan 1994 - Oct 1997 (3 years 9 months)
Worked on long-term secretarial and administrative contracts through Emmanuels Temps. Placed with blue-chip companies including KPMG, A & G Insurance, and Investec Bank, providing comprehensive administrative support.
Marketing Assistant
Standard Corporate Merchant Bank
Nov 1997 - Jun 1998 (7 months)
Provided marketing and administrative support to the Corporate Marketing department. Assisted with public relations, advertising, internal events, and promotional item sales. Supported direct mail campaigns, including managing invitations and RSVPs for client events.
Field Sales Executive
Martin Murdoch Office Machines
Jul 1998 - May 2000 (1 year 10 months)
Managed services and sales for corporate accounts, including major banks, law firms, and medical institutions. Established and maintained client relationships through contact, meetings, and after-sales service. Conducted sales and marketing for office equipment, driving new business through cold calling and promotions. Produced and designed corporate brochures.
Marketing Assistant / Account Manager
Various Companies
Jun 2000 - Jan 2001 (7 months)
Held temporary roles providing general office support at organizations including the Royal Institute for the Blind, British Standards Institute, and House of Fraser. Performed various administrative duties.
Sales Executive
CMP Information
Jan 2001 - Nov 2002 (1 year 10 months)
Managed international blue-chip accounts in the music industry, maintaining strong relationships and ensuring customer satisfaction. Responsible for sales of multiple publications and directories, driving new business and conducting satisfaction surveys. Managed subscription fulfilment, quality control, sales reporting, promotions, and supported product development and exhibitions.
Marketing Assistant / Account Manager
Various Companies
Dec 2002 - Jan 2005 (2 years 1 month)
Held temporary Marketing Assistant/Account Manager roles at organizations including London University of the Arts, Octopus Travel, and Steeles Law. Assisted departments with marketing duties, including creating presentations and preparing online and print campaigns. Generated marketing and CRM reports.
Key Account Manager
Jo Borkett Fashions
Feb 2005 - Mar 2006 (1 year 1 month)
Led the corporate clothing division, managing extensive travel and schedules for client uniform provision. Developed sales plans, managed accounts, and built client relationships through visits and communication. Oversaw garment preparation, managed direct mail and email campaigns, handled customer communications, and gathered marketing intelligence.
Executive Assistant/PA
Various Companies
Jun 2006 - Feb 2007 (8 months)
Held temporary Executive Assistant/PA roles at blue-chip companies including HSBC Private Bank, Telegraph Media Group, Numis Securities, and Credit Suisse. Provided administrative support to executives, managing diaries, booking travel, and preparing presentations.
Marketing Assistant / Project Manager
Genworth Financial
Mar 2007 - Nov 2009 (2 years 8 months)
Assisted senior leadership in strategic marketing and business development. Produced documents and presentations using Word and PowerPoint, supporting marketing activities. Managed projects within a matrix team, including coordinating Salesforce training and updating online project systems.
Sales Executive
Evolve Cosmetics and In Nature Teas
Feb 2010 - Sep 2012 (2 years 7 months)
Managed sales and marketing activities for two brands targeting health stores in the UK. Researched and developed sales strategies for local and international markets. Conducted face-to-face meetings and telephone sales, maintained databases, and provided sales reports.
Sales Executive
Estates in Africa Publishing
Nov 2012 - Apr 2013 (5 months)
Worked as a contract advertising sales and new business development executive for Now Media publishing. Sold advertising space in exclusive golf estate magazines, including sourcing leads and presenting options to clients. Successfully met sales targets and secured deals with major companies.
Marketing Manager
The Photo Company
May 2012 - Feb 2015 (2 years 9 months)
Co-owned and managed a photographic agency specializing in sporting events. Organized teams, set up equipment, and processed photos using Lightroom and Photoshop. Handled marketing, new business development, market research, database management, and company financials including debtors and creditors.
Sales and Marketing Representative
Integrated Home & Office
Mar 2016 - Dec 2018 (2 years 9 months)
Conducted customer research, prospecting, and lead generation activities. Developed and implemented marketing campaigns, gathered market intelligence, and provided system training. Managed sales calls, client meetings, customer service, and follow-up support.
Education
Degrees, certifications, and relevant coursework
City Literary University
Certificate, Digital Media & Design
2006 - 2006
Completed courses in various digital design and media software. Gained proficiency in Adobe PowerPoint, QuarkXPress, Adobe Photoshop, Illustrator, and Digital Photography.
Face to Face Beauty & Make-up Design School
Certificate, Make-up Design & Special Effects
2005 - 2005
Completed training focused on Make-up Design and Special Effects. Acquired practical skills in cosmetic and special effects make-up application.
Birnam Business College
Diploma, Marketing and Public Relations
2000 - 2001
Completed a Diploma in Marketing and Public Relations. Covered core principles such as Business Management, Business Communication, and Public Relations.
Studywell College
Matric Certificate, General Studies
1992 - 1993
Achieved Matric certificate with subjects including History of Art, English, Afrikaans, and Biology. Developed skills in Business Economics, Typing, and Basic Computer Skills.
Johannesburg School of Art, Ballet, Drama & Music
Studies, Arts and Humanities
1990 - 1991
Studied a diverse curriculum including Drama, Costume Design, English, Afrikaans, History, and Geography. Gained foundational knowledge in creative and academic disciplines.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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