CM
Open to opportunities

Cathy Martin

@cathymartin

Dynamic sales and marketing manager with a creative edge.

South Africa

What I'm looking for

I seek a long-term position in a creative environment where I can grow and exceed targets.

With over 20 years of experience in sales and marketing, I have honed my skills in various sectors, including media, cosmetics, and real estate. My journey has taken me from being a marketing assistant in London to my current role as a Sales and Marketing Manager at BrandMedia Marketing in Johannesburg. I excel in managing campaigns, copywriting, and database management, always striving to exceed targets and deliver exceptional results.

Throughout my career, I have successfully led teams, developed innovative marketing strategies, and maintained strong client relationships. My ability to adapt and thrive in fast-paced environments has been key to my success. I am passionate about leveraging my creative skills to drive sales and enhance brand visibility, and I am always eager to learn and grow in my field.

Experience

Work history, roles, and key accomplishments

NP

Trainee Estate Agent

NRG Properties

Sep 2013 - Dec 2013 (3 months)

Acted as a sales and rental agent covering a specific territory. Searched for properties online, advertised listings in newspapers, and researched client details. Contacted potential buyers and sellers to facilitate transactions.

PL

Freelance Booking Agent/PA

Page Lizard

Dec 2015 - Jan 2016 (1 month)

Collated contact lists and meeting venues for Johannesburg and Cape Town. Sourced leads from media contacts to support the UK office startup in Cape Town. Scheduled and confirmed meetings with key contacts at publishing houses, providing mapping and background information for the CEO.

AS

Junior Secretary

Amatech Office Supplies

Worked as a junior secretary at Amatech, handling typing, filing, faxing, and general office duties. Managed incoming calls and provided administrative support.

EA

Secretary/Administrator

Emmanuels Temporary Assignments

Jan 1994 - Oct 1997 (3 years 9 months)

Worked on long-term secretarial and administrative contracts through Emmanuels Temps. Placed with blue-chip companies including KPMG, A & G Insurance, and Investec Bank, providing comprehensive administrative support.

SB

Marketing Assistant

Standard Corporate Merchant Bank

Nov 1997 - Jun 1998 (7 months)

Provided marketing and administrative support to the Corporate Marketing department. Assisted with public relations, advertising, internal events, and promotional item sales. Supported direct mail campaigns, including managing invitations and RSVPs for client events.

MM

Field Sales Executive

Martin Murdoch Office Machines

Jul 1998 - May 2000 (1 year 10 months)

Managed services and sales for corporate accounts, including major banks, law firms, and medical institutions. Established and maintained client relationships through contact, meetings, and after-sales service. Conducted sales and marketing for office equipment, driving new business through cold calling and promotions. Produced and designed corporate brochures.

VC

Marketing Assistant / Account Manager

Various Companies

Jun 2000 - Jan 2001 (7 months)

Held temporary roles providing general office support at organizations including the Royal Institute for the Blind, British Standards Institute, and House of Fraser. Performed various administrative duties.

CI

Sales Executive

CMP Information

Jan 2001 - Nov 2002 (1 year 10 months)

Managed international blue-chip accounts in the music industry, maintaining strong relationships and ensuring customer satisfaction. Responsible for sales of multiple publications and directories, driving new business and conducting satisfaction surveys. Managed subscription fulfilment, quality control, sales reporting, promotions, and supported product development and exhibitions.

VC

Marketing Assistant / Account Manager

Various Companies

Dec 2002 - Jan 2005 (2 years 1 month)

Held temporary Marketing Assistant/Account Manager roles at organizations including London University of the Arts, Octopus Travel, and Steeles Law. Assisted departments with marketing duties, including creating presentations and preparing online and print campaigns. Generated marketing and CRM reports.

JF

Key Account Manager

Jo Borkett Fashions

Feb 2005 - Mar 2006 (1 year 1 month)

Led the corporate clothing division, managing extensive travel and schedules for client uniform provision. Developed sales plans, managed accounts, and built client relationships through visits and communication. Oversaw garment preparation, managed direct mail and email campaigns, handled customer communications, and gathered marketing intelligence.

VC

Executive Assistant/PA

Various Companies

Jun 2006 - Feb 2007 (8 months)

Held temporary Executive Assistant/PA roles at blue-chip companies including HSBC Private Bank, Telegraph Media Group, Numis Securities, and Credit Suisse. Provided administrative support to executives, managing diaries, booking travel, and preparing presentations.

TC

Marketing Manager

The Photo Company

May 2012 - Feb 2015 (2 years 9 months)

Co-owned and managed a photographic agency specializing in sporting events. Organized teams, set up equipment, and processed photos using Lightroom and Photoshop. Handled marketing, new business development, market research, database management, and company financials including debtors and creditors.

Education

Degrees, certifications, and relevant coursework

City Literary University logoCU

City Literary University

Certificate, Digital Media & Design

2006 - 2006

Completed courses in various digital design and media software. Gained proficiency in Adobe PowerPoint, QuarkXPress, Adobe Photoshop, Illustrator, and Digital Photography.

FS

Face to Face Beauty & Make-up Design School

Certificate, Make-up Design & Special Effects

2005 - 2005

Completed training focused on Make-up Design and Special Effects. Acquired practical skills in cosmetic and special effects make-up application.

BC

Birnam Business College

Diploma, Marketing and Public Relations

2000 - 2001

Completed a Diploma in Marketing and Public Relations. Covered core principles such as Business Management, Business Communication, and Public Relations.

SC

Studywell College

Matric Certificate, General Studies

1992 - 1993

Achieved Matric certificate with subjects including History of Art, English, Afrikaans, and Biology. Developed skills in Business Economics, Typing, and Basic Computer Skills.

JM

Johannesburg School of Art, Ballet, Drama & Music

Studies, Arts and Humanities

1990 - 1991

Studied a diverse curriculum including Drama, Costume Design, English, Afrikaans, History, and Geography. Gained foundational knowledge in creative and academic disciplines.

Tech stack

Software and tools used professionally

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