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Cathera MorrisCM
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Cathera Morris

@catheramorris

Procurement and operations lead at Petal&Post, overseeing nationwide purchasing and Johannesburg operations.

South Africa
Message

At Petal&Post, I lead procurement across floral, product, stationery, and packaging categories, from forecasting and supplier sourcing to price negotiation and payment reconciliation. I oversee purchasing across the company’s branches nationwide.

I also oversee daily operations in Johannesburg and Pretoria, including recruitment, training, scheduling, and daily load checks for a 15-driver fleet. I monitor stock and warehouse activity and am leading the rollout of a new stock ordering system.

In 2026, I led procurement and on-the-ground operations for Petal&Post’s Valentine’s Day event in Johannesburg and Mother’s Day event in Cape Town, its two highest-revenue trading events to date. I partner with senior leadership on operational planning, budgeting, and marketing approvals.

Previously at Petal&Post, I led day-to-day studio operations and managed delivery drivers. At Flourish Flower Studio and Labola Decor, I managed studio or office operations alongside social media, product delivery, and wedding and event coordination.

Experience

Work history, roles, and key accomplishments

PE
Current

Head of Procurement and Johannesburg Operations

Petal&Post

Jan 2026 - Present (9 months)

Lead end-to-end procurement across floral, product, and stationery categories, managing a substantial monthly spend and overseeing operations across multiple branches. Led procurement and on-the-ground operations for Valentine's Day and Mother's Day, the company's highest-revenue trading events.

Education

Degrees, certifications, and relevant coursework

University of South Africa logoUA

University of South Africa

Honours Degree, Psychological Counselling

2021 - 2022

Honours Degree in Psychological Counselling from the University of South Africa from 2021 to 2022.

Rhodes University logoRU

Rhodes University

Honours Degree, Political and International Studies

2019 - 2020

Honours Degree in Political and International Studies from Rhodes University from 2019 to 2020.

Rhodes University logoRU

Rhodes University

Bachelor of Social Sciences, Political and International Studies, and Psychology

2018 - 2018

Grade: Distinction in Political and International Studies

Bachelor of Social Sciences in Political and International Studies, and Psychology from Rhodes University in 2018, with Distinction in Political and International Studies.

DG

Diocesan School for Girls

Matriculation, General

2015 - 2015

Matriculation from Diocesan School for Girls in 2015.

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