Catalin Holban
@catalinholban
I lead SAP cloud, e-commerce, data and AI transformation delivery.
RomaniaWhat I'm looking for
At SAP Enterprise Cloud Services, I own delivery and executive service governance for 10 enterprise customers across MEE, supporting engagements valued at approximately €5M–€120M.
I align S/4HANA architecture, conversion and migration pathways, operational priorities and business expectations across complex landscapes. I orchestrate 20+ contributors across SAP, partners and customer stakeholders while managing escalations, risk, contract compliance and commercial change.
Previously at vidaXL, I led B2B and B2C product strategy, technology roadmap prioritization, and DEV and QA delivery across SAP, cloud and data environments. I used GCP, BigQuery and Looker to support data-informed product decisions and scalable e-commerce modernization.
As founder of Holban Consulting, I lead digital transformation, AI adoption, automation and technology-enabled growth engagements for SMEs. I own strategy through delivery and helped an energy-sector client reduce lead acquisition cost from 48.5 RON to 14.2 RON.
Experience
Work history, roles, and key accomplishments
President
Fundația Victoria
Oct 2024 - Present (1 year 11 months)
Leads strategy, operational oversight, and partnerships for community initiatives supporting vulnerable seniors and children; oversees development of the RADAR proactive assistance model.
Associate Principal - Enterprise Cloud Services Client Delivery Management
May 2024 - Present (2 years 4 months)
Owns delivery, executive service governance, and client advocacy for a portfolio of 10 enterprise customers across MEE within SAP Enterprise Cloud Services. Supports engagements valued at approximately €5M-€120M and orchestrates 20+ cross-functional contributors.
Founder & Managing Director - Digital Transformation, AI & Business Growth
Holban Consulting S.R.L.
Dec 2021 - Present (4 years 9 months)
Holds full P&L and operating responsibility for an independent consultancy, owning business strategy, pricing, commercial negotiations, client acquisition, delivery, and profitability. Delivered approximately 71% lower lead acquisition cost for an energy-sector client, reducing CPL from 48.5 RON to 14.2 RON.
Product Manager - Business Technology / B2B & B2C
vidaXL
Apr 2020 - Jan 2024 (3 years 9 months)
Led product strategy, technology roadmap prioritization, and cross-functional delivery for B2B and B2C capabilities in a large international e-commerce environment. Connected commercial and operational priorities with DEV and QA execution, translating complex requirements into scalable digital-platform initiatives.
I.T. & SAP Lead
Deutsche Telekom Services Europe - Romania
Mar 2018 - Nov 2019 (1 year 8 months)
Led SAP and IT delivery activities in a multinational shared-services environment, bridging business needs, technology execution, issue resolution, and service improvement.
HR Admin with SAP
Deutsche Telekom Services Europe - Romania
May 2017 - Mar 2018 (10 months)
Supported SAP-enabled HR operations and enterprise workflows, building a strong foundation in process design, user needs, and business-system dependencies.
Supported talent acquisition across Latin American markets in a global delivery environment, strengthening cross-cultural stakeholder management and communication.
Education
Degrees, certifications, and relevant coursework
Universitatea Ecologică din București
Bachelor's Degree, Psychology
2022 -
Pursuing a Bachelor's degree in Psychology, expected to complete in 2026.
Availability
Location
RomaniaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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