Open to opportunities

Diana Sanchez

@dianasanchez

Message

Marketing and Communications expert focused on lead generation and branding.

Malta

Message

What I'm looking for

I am looking for a role that allows me to leverage my marketing expertise in a dynamic environment, focusing on innovative strategies and team collaboration.

I am a Marketing and Communications expert with extensive experience in designing, planning, and implementing strategic marketing plans. My focus has always been on building brand awareness and positioning, particularly in lead generation and conversion. Currently, I am pursuing a Master’s degree in Digital Marketing Communications at the University of Malta, which complements my professional journey.

In my recent role as Associate Director of Talent Marketing for Latin America at Optum Global Advantage, I successfully increased applicant flow from an average of 40 to 1,200 monthly through effective lead generation strategies. My ability to optimize digital channels significantly reduced the cost per lead and improved the overall efficiency of our marketing campaigns. I have a proven track record of managing multinational campaigns and leading intercultural teams, which has equipped me with a unique perspective on global marketing dynamics.

Previously, I served as the Regional Marketing and Employer Branding Manager at Concentrix Corporation, where I played a pivotal role in the brand transition from Convergys to Concentrix. My efforts in digital media presence and campaign management have consistently positioned the company as an employer of choice in Colombia. I am passionate about leveraging my skills to create impactful marketing strategies that drive results and foster brand loyalty.

Experience

Work history, roles, and key accomplishments

Associate Director Talent Marketing

Optum Global Advantage – United Health Group

Apr 2022 - Apr 2024 (2 years)

Responsible for the Talent Marketing media and campaign strategy for the Latam region to craft and deliver branding experiences that impact why people choose to work in Optum, as well as innovative special lead generation programs needed to meet hiring goals. Increased the applicants flow for Colombia from an avg. of 40 to 1,200 monthly through lead gen best practices implementation. Reduced the c

Campaign Strategy Branding Lead Generation Optimization OOH Digital Tactics

Regional Marketing & Employer Branding Manager

Concentrix Corporation - Global

Jan 2015 - Apr 2022 (7 years 3 months)

Responsible for the management of global and regional OOH and digital communications for branding campaigns leading to generate pipeline for conversion funnels. Positioned the brand in search engines, display channels and social media platforms, based on market research and benchmarking. Successfully managed brand transition from Convergys to Concentrix regionally and globally for all digital medi

OOH Digital Communication Brand Marketing Search Engine Optimization Display Advertising Social Media Marketing Market Research Benchmarking Digital Marketing

Marketing Lead

Concentrix Corporation - Colombia

Dec 2012 - Dec 2014 (2 years)

Responsible for designing and executing marketing, advertising, and communication strategies to promote and position the brand in Colombia for recruiting purposes. Managed internal and external referral programs, campaign launching, events coordination, media management, and PR. Achieved 12% cost savings through co-branding initiatives and increased lead quality by 32% with ATL and BTL strategies.

Marketing Strategy Advertising Communication Strategy Positioning)Lead Generation Referral Programs Event Coordination Media Management Public Relations Budget Management

Project Manager

Avanti - Comunicaciones Estratégicas

May 2005 - Sep 2011 (6 years 4 months)

Responsible for directing, coordinating, and executing strategies of communication, marketing, and publicity for associated companies. Managed PR strategies, including writing press releases, and oversaw the design of communicative pieces for material production and event coordination. Handled accounts for various clients, primarily in the health sector.

Communication Strategy Marketing Strategy Public Relations Press Materials Event Coordination Account Management Strategic Planning Client Relations

Education

Degrees, certifications, and relevant coursework

University of Malta

Master’s degree, Digital Marketing Communications

Currently pursuing a Master’s degree in Digital Marketing Communications at the University of Malta. This executive program focuses on advanced strategies in digital marketing and communication.

La Sabana University

Media Communication and Journalism, Media Communication and Journalism

Completed studies in Media Communication and Journalism at La Sabana University. The curriculum covered various aspects of media, communication strategies, and journalistic practices.