Cassie Goetz
@cassiegoetz
I lead strategy and digital transformation for a family-owned seafood business.
United StatesWhat I'm looking for
At Del Mar Seafoods, I lead strategy and planning for our family-owned commercial fishing, seafood processing, and supply business. As a third-generation leader, I'm helping bring the company into the digital era while protecting the practices that have sustained it for generations.
Before joining Del Mar in 2021, I led marketing at Off Center and Cameo, where I was responsible for digital brand content for an e-commerce platform selling personalized celebrity video shoutouts.
My background spans social media, influencer strategy, public relations, entertainment publicity, and startup marketing, including leadership roles at Groupon, Maëlle, Ginsberg Libby, MPRM Communications, and Relativity Media. In essence, I sell squid—and a lot of it.
Experience
Work history, roles, and key accomplishments
Directs strategy and planning for a family-owned commercial fishing and seafood processing company, focusing on digital transformation and data-driven solutions while preserving legacy practices.
Worked as Vice President of Marketing at Off Center.
Lead marketing strategist responsible for all digital brand content at an e-commerce platform selling personalized video shout outs from celebrities.
4th employee at early investment startup skincare and cosmetics CPG brand, responsible for brand marketing, public relations and influencer relationships.
Strategic lead for brand social media marketing, managing organic and paid digital content across Groupon’s social media ecosystem.
Account lead, serving as primary lead between agency and client’s marketing teams in the entertainment PR space.
Account lead at agency specializing in film publicity.
* Planned and executed press junkets and secured media coverage, talent interviews, premiere events and red carpet events
* Managed digital and broadcast content creation for clients
* Pitched media outlets (broadcast, print, radio and online) for client coverage
* Attended film festivals with clients: Sundance Film Festival, Toronto Film Fes
Film Department, Junior Publicist
Executive Assistant, National and Corporate Publicity
May 2010 - Dec 2011 (1 year 7 months)
Junior level support at film studio responsible for the production and theatrical distribution of feature films.
* Assisted the publicity team on all aspects of film campaigns including press junkets, premieres, screenings, talent relations and press pitching.
* Main liaison to the production teams during the filming process and organized all on set press visits and interviews
* Assisted film acq
Education
Degrees, certifications, and relevant coursework
University of Southern California
Bachelor of Arts, English
2006 - 2010
Pursued a Bachelor of Arts in English at the University of Southern California from 2006 to 2010.
University of Southern California
BA, English
2006 - 2010
Availability
Location
United StatesAuthorized to work in
Job categories
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