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Cassandra Chiumbu-Maseko

@cassandrachiumbu-mas

Marketing executive at Dandemutande who launched YahClick VSAT in Zimbabwe and positioned the brand among the country's Top 200 Superbrands.

Zimbabwe

Message

At Dandemutande, I led marketing, customer experience and commercial strategy across satellite services and telecommunications. I helped position the company among Zimbabwe's Top 200 Superbrands in 2020 and 2021.

I established the reseller model and launched YahClick VSAT in the Zimbabwean market. I also introduced two satellite service providers and Peplink solutions to Zimbabwe.

As Head of Customer Experience, PR and Market Research, I oversaw customer journeys, CX performance and market insights. Dandemutande was recognised by POTRAZ as a Leading Service Provider in Customer Experience in 2024.

Earlier, I built experience in retail and operations with Edgars and Truworths, then worked in operations, customer acquisition and retention, call centre operations, account management and marketing with MWEB Zimbabwe and iWayAfrica.

Experience

Work history, roles, and key accomplishments

Head of Customer Experience, PR and Market Research

Dandemutande

Jan 2024 - May 2026 (2 years 4 months)

Oversaw CX strategy, stakeholder engagement, PR and market research to support business and product development. Designed and improved end-to-end customer journeys across all touchpoints.

Customer Experience PR Market Research CSAT NPS CES Stakeholder Management

Head of Satellite Services and Customer Experience

Dandemutande

Jan 2022 - Dec 2023 (1 year 11 months)

Led growth and commercial success of the Satellite Services business unit. Defined and executed strategy, operating model and go-to-market plans.

Satellite Services Go To Market Strategy Sales Leadership Partnerships Profitability Management

Head of Marketing and Customer Experience

Dandemutande

Jan 2018 - Dec 2021 (3 years 11 months)

Provided strategic marketing, communications and CX leadership to drive brand growth and lead generation. Developed and executed integrated ATL and BTL campaigns, PR, digital marketing and corporate events.

Marketing Strategy Brand Management Customer Experience ATL BTL PR Digital Marketing Corporate Events

Regional and Marketing Manager

Dandemutande

Jan 2015 - Dec 2017 (2 years 11 months)

Led national footprint expansion, branch performance and market share growth. Directed recruitment, coaching, performance management and policy enforcement across branches.

Regional Management Sales Planning Forecasting Performance Analysis Customer Acquisition Key Account Management

Various Roles

Various

Jan 1990 - Dec 2015 (25 years 11 months)

Extensive experience in retail and operations with Edgars and Truworths, followed by roles in operations, customer acquisition and retention, call centre operations, account management and marketing with MWEB Zimbabwe and iWayAfrica.

Retail Operations Customer Acquisition Customer Retention Call Centre Operations Account Management Marketing