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@carolinrichter
Hi, I'm Carolin, a social media expert with a passion for sustainable action 💚
fully remote jobs
flexible working hours
learning something new every day
After completing my master's degree in online communication, I have spent 10 years developing creative social media campaigns for exciting projects such as the energy transition and coliving spaces. Whether it's content production, community management or live campaigns – I get things done and ensure visible results.
Today, I support companies in taking their brand to the next level through social media marketing. From customised strategies to inspiring content, I help present your message authentically and effectively.
Interested in working with me? Let's talk! 💌
My motivation:
📢 Communicating sustainable action effectively
I use my expertise to support projects that drive forward the energy transition. Many companies and start-ups are developing solutions for a sustainable future, I am developing effective communication.
My experience:
📢 Extensive expertise in the renewable energy sector and fast-moving social media world
Having worked at the German Energy Agency (dena) for 4 years, I have a broad knowledge of the latest developments in the renewable energy sector. I have provided communicative support on topics such as the installation of heat pumps in apartment blocks, serial refurbishment using energy sprongs and hydrogen as an energy source in the steel industry.
I have learnt my writing skills while studying journalism and online communication. I developed and perfected them during internships at newspapers and press offices in Germany and abroad. By regularly attending creative and writing seminars, I bring a breath of fresh air into my creative cells.
My services:
📢 Effective social media campaigns as a complete package
🔹 Initial consultation
🔹 Strategy development
🔹 Market analysis
🔹 Target group analysis
🔹 Selection of suitable communication channels
🔹 Content creation
🔹 Content publishing
Work history, roles, and key accomplishments
media investigation
research
client communication
creating of newsletters
selfemployed
Sep 2024 - Jun 2025 (9 months)
freelance social media managment and consulting
Sun and Co.
Sep 2024 - Jun 2025 (9 months)
Creating meaningful personal connections and a thriving community in one of the renowned colivings in Europe. Social Media & Online Marketing
German Energy Agency (dena)
Apr 2023 - Aug 2024 (1 year 4 months)
Follower increase:
LINKEDIN: +34,000 Follower
X (Twitter): +3,000 Follower
YOUTUBE: +800 Subscriber
Channel management:
LINKEDIN: 15 channels
X (Twitter): 6 channels
YOUTUBE: 3 channels
German Energy Agency (dena)
Jul 2020 - Mar 2023 (2 years 8 months)
Follower increase:
LINKEDIN: +34,000 Follower
X (Twitter): +3,000 Follower
YOUTUBE: +800 Subscriber
Channel management:
LINKEDIN: 15 channels
X (Twitter): 6 channels
YOUTUBE: 3 channels
LAND BRANDENBURG LOTTO GmbH
Aug 2017 - Jun 2020 (2 years 10 months)
managing Social Media marketing campaigns and day-to-day activities
- creating, curating, and managing all published content (images, video and written)
- monitoring trends in Social Media tools, applications, channels, design and strategy
- compile report for management showing results (ROI)
- writing corporate blog posts
LAND BRANDENBURG LOTTO GmbH
Sep 2015 - Jul 2017 (1 year 10 months)
- managing Social Media marketing campaigns and day-to-day activities
- creating, curating, and managing all published content (images, video and written)
- monitoring trends in Social Media tools, applications, channels, design and strategy
- compile report for management showing results (ROI)
Degrees, certifications, and relevant coursework
Creative Strategy Diploma
2023 - 2023
Master of Arts , Online Communication
2013 - 2015
Bachelor of Arts , Journalism / Media Managment
2009 - 2012
Software and tools used professionally
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