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Carolin RichterCR
Looking for a job

Carolin Richter

@carolinrichter

Hi, I'm Carolin, a social media expert with a passion for sustainable action 💚

Germany
Message

What I'm looking for

fully remote jobs

flexible working hours

learning something new every day

After completing my master's degree in online communication, I have spent 10 years developing creative social media campaigns for exciting projects such as the energy transition and coliving spaces. Whether it's content production, community management or live campaigns – I get things done and ensure visible results.

Today, I support companies in taking their brand to the next level through social media marketing. From customised strategies to inspiring content, I help present your message authentically and effectively.

Interested in working with me? Let's talk! 💌

My motivation:
📢 Communicating sustainable action effectively

I use my expertise to support projects that drive forward the energy transition. Many companies and start-ups are developing solutions for a sustainable future, I am developing effective communication.

My experience:
📢 Extensive expertise in the renewable energy sector and fast-moving social media world

Having worked at the German Energy Agency (dena) for 4 years, I have a broad knowledge of the latest developments in the renewable energy sector. I have provided communicative support on topics such as the installation of heat pumps in apartment blocks, serial refurbishment using energy sprongs and hydrogen as an energy source in the steel industry.

I have learnt my writing skills while studying journalism and online communication. I developed and perfected them during internships at newspapers and press offices in Germany and abroad. By regularly attending creative and writing seminars, I bring a breath of fresh air into my creative cells.

My services:
📢 Effective social media campaigns as a complete package

🔹 Initial consultation
🔹 Strategy development
🔹 Market analysis
🔹 Target group analysis
🔹 Selection of suitable communication channels
🔹 Content creation
🔹 Content publishing

Experience

Work history, roles, and key accomplishments

Cision logoCI
Current

Analyst

Jun 2025 - Jun 2025 (0 months)

media investigation
research
client communication
creating of newsletters

selfemployed logoSE
Current

Freelance Social Media Manager

selfemployed

Sep 2024 - Jun 2025 (9 months)

freelance social media managment and consulting

Sun and Co. logoSC

Host & Community Manager

Sun and Co.

Sep 2024 - Jun 2025 (9 months)

Creating meaningful personal connections and a thriving community in one of the renowned colivings in Europe. Social Media & Online Marketing

German Energy Agency (dena) logoGD

SocialMedia Manager SeniorExpert Digital

German Energy Agency (dena)

Apr 2023 - Aug 2024 (1 year 4 months)

Follower increase:
LINKEDIN: +34,000 Follower
X (Twitter): +3,000 Follower
YOUTUBE: +800 Subscriber

Channel management:
LINKEDIN: 15 channels
X (Twitter): 6 channels
YOUTUBE: 3 channels

German Energy Agency (dena) logoGD

Social Media Manager | Expert Digital

German Energy Agency (dena)

Jul 2020 - Mar 2023 (2 years 8 months)

Follower increase:
LINKEDIN: +34,000 Follower
X (Twitter): +3,000 Follower
YOUTUBE: +800 Subscriber

Channel management:
LINKEDIN: 15 channels
X (Twitter): 6 channels
YOUTUBE: 3 channels

LAND BRANDENBURG LOTTO GmbH logoLG

Senior Social Media Manager

LAND BRANDENBURG LOTTO GmbH

Aug 2017 - Jun 2020 (2 years 10 months)

managing Social Media marketing campaigns and day-to-day activities
- creating, curating, and managing all published content (images, video and written)
- monitoring trends in Social Media tools, applications, channels, design and strategy
- compile report for management showing results (ROI)
- writing corporate blog posts

LAND BRANDENBURG LOTTO GmbH logoLG

Junior Social Media Manager

LAND BRANDENBURG LOTTO GmbH

Sep 2015 - Jul 2017 (1 year 10 months)

- managing Social Media marketing campaigns and day-to-day activities
- creating, curating, and managing all published content (images, video and written)
- monitoring trends in Social Media tools, applications, channels, design and strategy
- compile report for management showing results (ROI)

Education

Degrees, certifications, and relevant coursework

Miami Ad School Europe logoME

Miami Ad School Europe

Creative Strategy Diploma

2023 - 2023

Anhalt University of Apllied Sciences logoAS

Anhalt University of Apllied Sciences

Master of Arts , Online Communication

2013 - 2015

University of Applied Sciences Magdeburg-Stendal logoUM

University of Applied Sciences Magdeburg-Stendal

Bachelor of Arts , Journalism / Media Managment

2009 - 2012

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Carolin Richter - Analyst - Cision | Himalayas