Carolina Mota
@carolinamota
Customer Insights & CRM Specialist turning customer data into lifecycle strategies that drive engagement, retention, and personalization.
What I'm looking for
I’m a Customer Insights & CRM Specialist with experience across HR, tech, and customer engagement environments. I translate customer data into actionable insights to support customer and product decisions, and I design lifecycle strategies that improve customer journeys.
At Merkle DACH, I build and manage audience segmentation using customer data platforms, and I focus on relevant and personalized communication across the lifecycle. I also collaborate with cross-functional teams to align CRM initiatives with enterprise CRM and data platforms, including Microsoft Customer Insights and Braze.
I bring a strong analytical mindset and clear stakeholder communication, presenting insights and strategies in a structured way. Earlier in my career as an IT Recruiter and Talent Acquisition Manager, I ran full-cycle recruitment, partnered with technical stakeholders, and monitored recruitment metrics and pipeline performance—skills I now apply to data-driven engagement and continuous optimization.
Experience
Work history, roles, and key accomplishments
Translate customer data into actionable insights to support lifecycle strategy, customer journey optimization, and personalized engagement. Build audience segmentation and collaborate with cross-functional teams to align CRM initiatives with enterprise CRM and data platforms.
Led full-cycle recruitment for IT and technology-related roles, partnering with hiring managers to define role profiles and recruitment strategies. Managed candidate sourcing, screening, and evaluations while coordinating interviews and tracking recruitment pipeline performance.
IT Recruiter
Inscale Global
Jan 2019 - Jan 2021 (2 years)
Supported process management and recruitment coordination across external and internal requirements. Helped gather role requirements and support benchmarking for hiring decisions.
Education
Degrees, certifications, and relevant coursework
ESCOLA SUPERIOR CIÊNCIAS EMPRESARIAIS, SETÚBAL
Human Resources Management
2016 - 2019
Studied Human Resources Management at Escola Superior de Ciências Empresariais in Setúbal from 2016 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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