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Carolina CañotoCC
Open to opportunities

Carolina Cañoto

@carolinacaoto

Luxury digital marketing specialist shaping brand storytelling and content strategy with 6+ years.

Spain
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What I'm looking for

I’m looking for a role where I can lead luxury brand campaigns end-to-end—content strategy with SEO and KPI reporting included—while collaborating with clients, media, partners, and influencers to drive measurable growth.

I’m a Digital Marketing professional with 6+ years of experience managing campaigns, creating content, and developing brand strategies for international luxury, travel, and lifestyle brands. I specialize in brand positioning through integrated marketing and communication strategies that connect performance and storytelling.

In my roles, I plan and deliver brand campaigns, launches, and experiential activations, then track campaign performance and report Content Strategy KPIs. I collaborate closely with clients, media, partners, and creative teams to ensure content is built for customer engagement across digital channels.

I also focus on content SEO and organic growth, using trend research and keyword strategy to optimize digital formats such as articles, reels, and special features. From influencer strategy and relationship management to Instagram and email marketing campaign content, I bring a strategic, results-driven approach to luxury brand growth.

Experience

Work history, roles, and key accomplishments

LU
Current

Brand & Content Marketing Specialist

Luxurycomm

Apr 2026 - Present (3 months)

Brand and content marketing specialist role at Luxurycomm (Madrid).

MA

Brand & Content Marketing Specialist

Marco

Feb 2024 - Apr 2026 (2 years 2 months)

Brand and content marketing specialist role at Marco (Madrid).

Education

Degrees, certifications, and relevant coursework

IM Digital Business School logoIS

IM Digital Business School

Diploma, E-Commerce & Digital Measurement

2026 -

Diploma focused on e-commerce and digital measurement, including content creation and trend research to support organic traffic growth. Covered SEO optimization and collaboration/interviews with brands, creators, and influencers.

Universidad Autónoma de Madrid (UAM) logoUU

Universidad Autónoma de Madrid (UAM)

SICUE exchange, International Exchange (SICUE)

2018 - 2019

Study period via the SICUE exchange program at Universidad Autónoma de Madrid.

AP

AM Communications & Projects

Fashion Journalism Course, Influencer Marketing & Content

2021 -

Fashion journalism course with specialization in influencer marketing and content.

ME

Mindway, ELLE

Event & Marketing Communication Coordinator, Event & Marketing Communication

2020 - 2021

Program focused on event and marketing communication, including planning and coordinating events and suppliers. Included event promotion, community management, social media support, and digital content creation.

FC

Formación al Cuadrado

Master’s Degree in Marketing, Marketing & Partnerships

2021 -

Marketing and partnerships training covering influencer campaign management, including research, negotiation, and execution. Included relationship management with brands and coordination of collaborations and PR alongside content creation for Instagram and email campaigns.

KU Leuven logoKL

KU Leuven

ERASMUS exchange, International Exchange (ERASMUS)

2016 - 2017

Study period through the ERASMUS program at KU Leuven.

IR

Instituto Eras de Renueva

Baccalaureate, General Studies

2012 - 2014

Completed baccalaureate studies.

UO

Universitat Abat Oliva

Bachelor’s Degree, Hispanic Philology

Bachelor’s degree in Hispanic Philology.

UO

Universitat Abat Oliva

Bachelor’s Degree, English Philology

Bachelor’s degree in English Philology.

ESN Leuven logoEL

ESN Leuven

Leadership & Team Management (ESN), Leadership & Community Management

2017 - 2018

Leadership and team management experience through event organization, supplier coordination, and event promotion. Included community management and social media support as well as partner acquisition and user communication support.

Tech stack

Software and tools used professionally

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