Carolina Cañoto
@carolinacaoto
Luxury digital marketing specialist shaping brand storytelling and content strategy with 6+ years.
What I'm looking for
I’m a Digital Marketing professional with 6+ years of experience managing campaigns, creating content, and developing brand strategies for international luxury, travel, and lifestyle brands. I specialize in brand positioning through integrated marketing and communication strategies that connect performance and storytelling.
In my roles, I plan and deliver brand campaigns, launches, and experiential activations, then track campaign performance and report Content Strategy KPIs. I collaborate closely with clients, media, partners, and creative teams to ensure content is built for customer engagement across digital channels.
I also focus on content SEO and organic growth, using trend research and keyword strategy to optimize digital formats such as articles, reels, and special features. From influencer strategy and relationship management to Instagram and email marketing campaign content, I bring a strategic, results-driven approach to luxury brand growth.
Experience
Work history, roles, and key accomplishments
Brand & Content Marketing Specialist
Luxurycomm
Apr 2026 - Present (3 months)
Brand and content marketing specialist role at Luxurycomm (Madrid).
Content & SEO Specialist
ELLE (Hearst)
Mar 2022 - Present (4 years 4 months)
Created and edited digital content for fashion, beauty, and lifestyle media, with SEO optimization for organic traffic growth and performance analysis.
Brand & Content Marketing Specialist
Marco
Feb 2024 - Apr 2026 (2 years 2 months)
Brand and content marketing specialist role at Marco (Madrid).
Event & Marketing Coordinator
Mindway, Elle
Oct 2020 - Jul 2021 (9 months)
Coordinated event and marketing communications, including event organization, supplier coordination, promotion, community/social media support, and partner acquisition.
Leadership & Team Management
ESN Leuven
Sep 2017 - Sep 2018 (1 year)
Provided leadership and team management, supporting event organization, supplier coordination, event promotion, community and social media activities, digital content creation, and user communications.
Education
Degrees, certifications, and relevant coursework
IM Digital Business School
Diploma, E-Commerce & Digital Measurement
2026 -
Diploma focused on e-commerce and digital measurement, including content creation and trend research to support organic traffic growth. Covered SEO optimization and collaboration/interviews with brands, creators, and influencers.
Universidad Autónoma de Madrid (UAM)
SICUE exchange, International Exchange (SICUE)
2018 - 2019
Study period via the SICUE exchange program at Universidad Autónoma de Madrid.
AM Communications & Projects
Fashion Journalism Course, Influencer Marketing & Content
2021 -
Fashion journalism course with specialization in influencer marketing and content.
Mindway, ELLE
Event & Marketing Communication Coordinator, Event & Marketing Communication
2020 - 2021
Program focused on event and marketing communication, including planning and coordinating events and suppliers. Included event promotion, community management, social media support, and digital content creation.
Formación al Cuadrado
Master’s Degree in Marketing, Marketing & Partnerships
2021 -
Marketing and partnerships training covering influencer campaign management, including research, negotiation, and execution. Included relationship management with brands and coordination of collaborations and PR alongside content creation for Instagram and email campaigns.
KU Leuven
ERASMUS exchange, International Exchange (ERASMUS)
2016 - 2017
Study period through the ERASMUS program at KU Leuven.
Instituto Eras de Renueva
Baccalaureate, General Studies
2012 - 2014
Completed baccalaureate studies.
Universitat Abat Oliva
Bachelor’s Degree, Hispanic Philology
Bachelor’s degree in Hispanic Philology.
Universitat Abat Oliva
Bachelor’s Degree, English Philology
Bachelor’s degree in English Philology.
ESN Leuven
Leadership & Team Management (ESN), Leadership & Community Management
2017 - 2018
Leadership and team management experience through event organization, supplier coordination, and event promotion. Included community management and social media support as well as partner acquisition and user communication support.
Availability
Location
Authorized to work in
Job categories
Skills
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