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bea mares

@beamares

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Digital Marketing Coordinator at HUGO BOSS; created digital campaigns and managed content for Airlearn.

Spain

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At HUGO BOSS, I designed and executed digital marketing strategies and B2B campaigns, monitored KPIs, and optimized campaigns for conversion and online traffic. I also coordinated external agencies and suppliers on advertising materials and events.

At Airlearn APP, I created and published social video content and managed the brand’s Instagram, Facebook, TikTok, and Snapchat accounts. I followed content trends, adapted videos for each platform, and engaged with the community.

Experience

Work history, roles, and key accomplishments

Content Creator

Airlearn APP

Dec 2025 - Jul 2026 (7 months)

Created scripts and participated in team meetings to define ideas and select high-potential formats. Managed social media accounts and created platform-specific content, including video production and community engagement.

Content Strategy Social Media Management Video Editing Community Management Instagram Facebook TikTok Snapchat Script Writing Trend Analysis

Client Advisor

Loro Piana

Jul 2025 - Dec 2025 (5 months)

Provided personalized client service in a luxury retail environment. Managed reservations, tracked items, and coordinated sales appointments to ensure a high-quality customer experience.

Client Services Luxury Retail Sales CRM Appointment Coordination

Digital Marketing Coordinator

HUGO BOSS

Jan 2025 - Nov 2025 (10 months)

Designed and executed digital marketing strategies and B2B campaigns aligned with company objectives. Monitored KPIs, optimized campaigns, coordinated with external agencies, and managed marketing budgets.

Digital Marketing B2B Marketing Campaign Management KPI Monitoring Budget Management Excel Photoshop InDesign PowerPoint Event Planning Visual Merchandising

Volunteer English Teacher

Speak In Instanbul

Aug 2025 - Sep 2025 (1 month)

Organized dynamic activities and content adapted to different levels. Developed oral and written communication skills.

Communication Skills Content Creation Teaching

Marketing Specialist

Varela

Feb 2024 - Jun 2025 (1 year 4 months)

Managed commercial and product operations, including supplier negotiations and commercial strategies. Handled graphic design tools, purchase forecasts, inventory management, and e-commerce image uploads.