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Karina FelicianoKF
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Karina Feliciano

@karinafeliciano

I create SEO-driven digital content and retail insights that improve visibility, engagement, and product performance.

Spain
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What I'm looking for

I'm looking for a marketing role where I can combine SEO, content strategy, consumer insights, and data analysis to improve digital visibility and customer engagement while collaborating across teams.

I'm currently creating SEO content, video scripts, and social media copy at Innolegals, translating Spanish immigration and tax topics into clear, useful marketing content.

I support keyword research, on-page optimization, content planning, competitor research, Meta Ads, Google Ads, audience targeting, and marketing funnels in collaboration with legal and tax teams.

At Neiman Marcus Group, I managed the end-to-end product lifecycle for more than 2,000 SKUs, analyzed sales and inventory KPIs, and coordinated with 35+ vendors to improve assortment execution across retail and e-commerce channels.

Earlier at Glen D. Smith & Associates, I produced marketing collateral and worked with web and SEO partners to increase online inquiries by 5%. My Master's in Marketing Management complements hands-on experience in consumer insights, retail strategy, content optimization, CRM, CMS, and advanced Excel.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Universidad Europea logoUE

Universidad Europea

Master of Science in Marketing Management, Marketing

Master's in Marketing Management with coursework in Category Management, Consumer Insights, Retail Strategy, and Data-Driven Marketing.

University of North Texas logoUT

University of North Texas

Bachelor of Business Administration, Marketing

Activities and societies: American Marketing Association UNT Chapter Member 2018-2020

Bachelor of Business Administration in Marketing. Member of the American Marketing Association UNT Chapter from 2018 to 2020.

Tech stack

Software and tools used professionally

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