Carmen Katz

Streamlined operational workflows and systems in ClickUp and Google Drive to scale business operations and enabled revenue growth to €35,000/month by improving scheduling, payments, and launch coordination.

Spearheaded client engagement and operational processes including a global member marketplace and CRM implementation, raising $10,000 in initial funding and driving measurable increases in member participation.

Coordinating operational setup for a new coworking and innovation hub in Coimbra, implementing systems and workflows that enabled project milestones to be met on schedule despite limited resources.

Developed engagement strategies and operational processes that increased engagement across ~16,000 members, secured $500,000 in funding for headcount expansion, and managed a USD200,000 budget to deliver programs and training.

Managed a team of six community managers, improved onboarding and reporting processes, and implemented programs to increase member engagement and team performance.

Designed and executed engagement strategies to drive member participation, increased event attendance through targeted marketing, and produced brand content and newsletters to support communications.

Managed digital marketing accounts across financial services and health sectors, executing SEO, PPC and social strategies and overseeing a campaign media spend of R2.5 million to meet client objectives.

Led national marketing for five gyms, implementing a digital-first strategy that improved lead generation by 20% and optimized attribution to reduce marketing wastage by over 50%.

Managed multi-channel brand and advertising campaigns, negotiated media partnerships yielding R500,000+ in coverage, and grew a digital radio channel by 3,000 organic subscribers.

Developed and executed internal communications strategy for ~7,000 staff, delivering campaigns that increased staff engagement by over 5% during a customer service week.

Created and managed media strategies and releases, built media relations, and coordinated publicity to support corporate communications objectives.

Led internal and external communications initiatives using creative strategies to reach diverse audiences and support corporate objectives.

Produced and edited media releases for IT and manufacturing clients to elevate brand presence and media coverage.

MBA candidate at Henley Business School with expected completion in 2026.

Completed an introductory Certificate in AI in 2023.

Completed the Program for Management Development (executive education) at GSB in 2021.

Completed a certificate in Facilitation for High-Performing Teams in 2020.

Completed a 200-hour Yoga Teacher certification in 2018 and qualified as a yoga instructor.

Postgraduate Diploma in Marketing Management completed between 2015 and 2017.

Completed a Certificate in Digital Marketing in 2016.

Completed a Certificate in Public Relations in 2012.

Activities and societies: Golden Key Society

Bachelor of Arts in Journalism completed from 2000 to 2003; member of the Golden Key Society.