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Carl TiikCT
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Carl Tiik

@carltiik

Business transformation consultant at Grow Your Business OÜ who redesigned pricing and onboarding, bringing in 300+ new B2B clients.

Estonia
Message

At Grow Your Business OÜ, I consult with SME business managers to transform workflows and implement improvements across CRM systems, websites, automation tools, AI tools, and form builders.

For a customer lifecycle and pricing project in 2025, I modeled customer acquisition costs and helped launch an entry-level tier that became the top seller, onboarding 300+ new B2B clients. I also redesigned checkout and compliance workflows and published an interactive volume-pricing calculator.

At Sunio OÜ, I provided guidance and direct implementation to grow the client base and improve margins, including putting KYC and KYB procedures into workflows. ARR doubled from 500k to 1M € organically, and the B2B client base grew from 180 to 600+.

Experience

Work history, roles, and key accomplishments

GO
Current

Business Transformation Consulting + Implementation Specialist

Grow Your Business OÜ

Jan 2024 - Present (2 years 10 months)

Consulting SME business managers to transform existing workflows and map opportunities. Implementing technical improvements across CRM systems, websites, automation tools, AI tools, and form builders.

SO

Business Development Manager + Board Member

Sunio OÜ

Jan 2022 - Jan 2025 (3 years)

Provided guidance and direct implementation to service the growing client base, attract new clients, and improve margins. Responsible for implementing regulatory compliance procedures (KYC, KYB) into workflows. Doubled annual recurring revenue from 500k to 1M € organically and grew client base from 180 to 600+ B2B customers.

CO

Launch Advisor for EU Market

Contract

Jan 2020 - Jan 2021 (1 year)

Gave actionable advice to entrepreneurs launching remote EU companies through the Estonian e-Residency program. Ensured smooth setup and legal compliance for e-resident founders from more than 20 countries.

Education

Degrees, certifications, and relevant coursework

Google Cloud logoGC

Google Cloud

Generative AI Leader Certification, Artificial Intelligence

Earned the Generative AI Leader Certification from Google Cloud in February 2026.

Tech stack

Software and tools used professionally

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