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Anuk YingrotetarakulAY
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Anuk Yingrotetarakul

@anukyingrotetarakul

Growth analytics manager at Bolt who improved ride-hailing incentives and supported a 3% monthly GMV increase.

Estonia
Message

At Bolt, I spearheaded a project to improve partner acceptance rates through better incentive constructs. I also supported an experiment reallocating incentives between motorbikes and cars, which led to a 3% increase in monthly GMV.

Previously, I led a vehicle-category incentive experiment at Bolt that produced a 5% GMV gain in a specific city, and worked on category consolidation and pricing that added 2% of GMV. At Agoda, I developed a model to identify customer-service contacts at high risk of escalating into complaints to authorities, saving approximately $100k annually.

Experience

Work history, roles, and key accomplishments

Agoda Company logoAC

Data Analyst

Oct 2019 - Feb 2022 (2 years 4 months)

Developed a predictive model to identify high-risk customer service contacts, saving approximately $100k annually. Provided analysis for a proactive fee waiver project that could save $200k-$300k annually, and developed a model to predict language distribution and timing of contacts for workforce planning.

Education

Degrees, certifications, and relevant coursework

Ohio Wesleyan University logoOU

Ohio Wesleyan University

Bachelor of Arts, Economics/History

2010 - 2013

Grade: 3.51

Pursued a Bachelor of Arts in Economics and History, graduating with a GPA of 3.51.

Tech stack

Software and tools used professionally

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