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Carlos Carro Prieto

@carloscarroprieto

Marketing director at SECOE SL, shaping marketing and business development strategy and managing relationships with Mahou and Mondelēz International.

Spain

Message

What I'm looking for

I want to lead thriving, multicultural teams in innovative environments, driving growth and creating sustainable value for the company while building a lasting legacy for future generations.

At SECOE SL, I oversee the Marketing and Communication departments and coordinate strategic projects. As a member of the Steering Committee, I contribute to decision-making and global development strategies, while managing relationships with clients including Mahou and Mondelēz International.

Previously, at DOLE PLC (Eurobanan Subsidiary), I directed Marketing and Communications for Spain and Portugal and led a team of five. I developed and executed 360° marketing plans across digital and offline channels, and reported to global headquarters in Dublin and Charlotte.

Experience

Work history, roles, and key accomplishments

Current

CMO – Director of Marketing, Communication & Business Dev.

Current

SECOE SL

Jan 2023 - Present (3 years 10 months)

Member of the Steering Committee, overseeing Marketing and Communication departments and spearheading new strategic projects. Manages key accounts including Mahou and Mondelēz International.

Executive Leadership Strategic Management Key Account Management Marketing Communication Skills Business Development

Head of Marketing & Communications Iberia

DOLE PLC (Eurobanan Subsidiary)

Jan 2018 - Dec 2023 (5 years 11 months)

Directed the entire Marketing and Communications department for Spain and Portugal, leading a team of 5 professionals. Developed and executed comprehensive 360° Marketing Plans encompassing digital and offline channels, reporting directly to global HQ.

Marketing Strategy Digital Marketing Social Media PR CSR Packaging Trade Marketing Sponsorship Team Leadership International Reporting

Marketing & Communication Manager

COLORS INFORMATION TECHNOLOGY

Jan 2016 - Dec 2018 (2 years 11 months)

Designed and executed Marketing Plans for B2B and B2C environments. Served as Brand Manager for UNYKAch, supervised the Design, Community Management, and Communications team, and coordinated strategies with Sales.

Marketing Strategy B2B Marketing B2C Marketing Brand Management Team Supervision Sales Alignment Analytics

Strategic Marketing & Innovation Specialist

SIEMENS

Jan 2013 - Dec 2016 (3 years 11 months)

Led Market & Business Intelligence initiatives focusing on market transparency, customer insights, competitor analysis, and Strategic Megatrends. Prepared KPIs and strategic reports for the Steering Market Committee and managed cross-divisional initiatives.

Market Intelligence Business Intelligence Competitive Analysis KPI Reporting Business Development Innovation Open Innovation Customer Portal

Junior Consultant

IESS FORENSIC & BUSINESS CONSULTING

Jan 2010 - Dec 2012 (2 years 11 months)

Provided general consultancy services for a diverse portfolio of clients. Prepared financial statements, business plans, and corporate restructuring reports.

Consulting Financial Statements Business Planning Corporate Restructuring