Carlos Augusto

I've led content, SEO and GEO at Connecting the Dots in FinTech, managing a 10-person international team and five English- and Spanish-language newsletters reaching 25,000+ subscribers.

I work with executives and international B2B stakeholders to turn market data, interviews, and complex financial or technical developments into thought leadership, newsletters, campaign content, and high-trust narratives. My work has generated 1.5M+ LinkedIn impressions.

Across Amdocs, Appnext, PubPlus, SBPJor, and SEO agencies, I've built landing pages, eBooks, web content, paid campaigns, and localized messaging for audiences across LATAM, the U.S., Europe, and Israel. I improved CTR by 45%, reduced CPC by 30%, increased content downloads by 60%, and grew audience reach by 70%.

I combine editorial judgment with demand generation, SEO/AEO, analytics, and hands-on execution in Portuguese, English, and Spanish. I enjoy making specialist research and complex B2B topics clear, credible, and commercially useful.