At ALSEC S.A.S., I lead marketing, brand, and communications strategy, connecting positioning and innovation with business development and commercial execution. ALSEC was recognized by the ANDI–Revista Dinero Business Innovation Ranking as Colombia’s most innovative company in the food sector, and sales increased by more than 35%.
I launched and positioned new developments including Eggual, Betacream Power, and Easy Gras. My work brings together market research, customer insight, brand strategy, and commercial partnerships across B2B and B2C markets.
At Plaza Mayor Medellín, I created the Research, Development and Innovation area after being promoted from Marketing. New partnerships and projects generated approximately $270 million in additional revenue and were associated with an approximately 17% increase in visitor traffic.
Earlier, I developed marketing initiatives at Plaza Mayor Medellín and Premium Plaza, where BTL partnerships were associated with a 36% increase in visitors. At Avon, I worked on brand marketing and regional advertising and communication for Colombia, Peru, and Ecuador. I’m a Publicist, hold a Marketing Management specialization and a Master’s in Psychocreativity, and have additional training in brand management, Power BI business intelligence, marketing automation, and artificial intelligence.
