Open to opportunities

Ivan Francisco Chavarro Cortes

@ivanfranciscochavarr

Message

I lead integrated campaigns and creative systems that scale brands across global markets.

Colombia

Message

What I'm looking for

I'm looking for creative leadership opportunities in global or remote teams, where I can connect brand strategy, integrated campaigns, production and performance to deliver measurable business impact.

I've led integrated campaigns and creative work for Coca-Cola, Corona, Nestlé, Diageo, British American Tobacco, Pernod Ricard and Syngenta across LATAM, North America, Europe and the UAE.

At DDB Colombia, now TBWA, I directed British American Tobacco across five regulated markets, leading a seven-person team delivering 250 multi-format assets monthly. I also improved legal planning from four days before air to up to four months ahead and raised client satisfaction from 5 to 9.

At Inmov Global Network, I led multidisciplinary teams of up to 25 people across 25+ countries and directed experiences for Syngenta and Coca-Cola. My work on Corona Island contributed to a Cannes Lions 2023 shortlist across three categories.

I combine creative direction, brand strategy, production management and human-led AI workflows to improve speed without compromising quality. I've cut production time by up to 65%, built scalable creative operating environments, and use performance signals to guide better creative decisions.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategy & Performance

Current

Nor & Int

Dec 2025 - Present (9 months)

Direct creative strategy and scalable creative environments for creative and media businesses, connecting brand, performance and production decisions. Built a Notion-based creative operating environment and designed an AI-assisted performance layer for Meta advertising.

Creative Strategy Notion AI Meta Ads Performance Marketing

Interim Creative Director

Unlimitify LLC

Apr 2026 - Jun 2026 (2 months)

Took creative leadership of a 60-brand e-commerce portfolio across Amazon, Walmart, Meta and TikTok Shop, owning briefs, concepts, brand consistency and final quality. Rebuilt the function from a 12-person outsourced vendor into a 5-person in-house team at half the cost.

Creative Direction Ecommerce Amazon Walmart Meta TikTok Shop Brand Consistency ROAS Conversion CAC AI

Marketing Strategy Consultant

International Business Landing Service (IBLS)

Dec 2023 - Jun 2026 (2 years 6 months)

Developed market-entry narratives, brand positioning and strategic playbooks for clients expanding across Finland, Germany, the Nordics, the Baltics and Asia. Built C-level relationships across Colombia and Latin America around commercial strategy, market entry and growth.

Market Entry Brand Positioning Strategic Playbooks C Level Relationship Experience Commercial Strategy

Creative Director

DDB Colombia, now TBWA

Jul 2024 - Aug 2025 (1 year 1 month)

Owned creative direction for British American Tobacco across Mexico, Colombia, Honduras, Costa Rica and Jamaica, including creative vision, conceptualising, briefs, client presentations, final approvals and delivery. Led a 7-person team delivering 250 multi-format assets a month.

Creative Direction British American Tobacco Multi Region Campaigns Team Leadership Client Presentations AI Production Processes

Creative Team Lead

High Results

Jun 2023 - Nov 2023 (5 months)

Supported the agency's digital and creative production capability from the ground up, integrating PR, creative and accounts into one delivery model. Led brand strategy and integrated communications for L'Oreal, VIU-Universidad Internacional de Valencia, Hikvision, Ezviz, Infobip and Emapta.

Creative Production Brand Strategy Integrated Communications Pitch Leadership

Creative Team Lead

Inmov Global Network

Aug 2020 - May 2023 (2 years 9 months)

Led international multidisciplinary teams of up to 25 across copy, design, motion, video, social, UX, production and strategy for integrated campaigns in 25+ countries. Developed integrated campaigns, concepts and brand experiences for Coca-Cola, Nestle, Diageo, Citi, Pernod Ricard and Syngenta.