Reginald Magtibay
@reggiemagtibay
Strategic marketing and digital project leader driving data-led brand growth.
What I'm looking for
I am a strategic and creative marketing professional with over eight years' experience leading integrated digital campaigns, managing multi‑million dollar client portfolios, and delivering measurable business growth through insight‑led strategy and collaboration. I have driven engagement and visibility for major brands such as Samsung and Xbox, led digital innovation projects including a virtual influencer and NFT launch, and consistently improved delivery efficiency and profitability through process improvements.
I combine hands‑on digital project management expertise (Adobe Experience Manager, DoubleClick, Mailchimp, WordPress, Sizmek) with strong client management, team leadership, and cross‑functional collaboration skills. I hold an MSc in Digital Marketing (dissertation selected for publication) and I seek roles where I can apply data‑driven creativity to scale brand impact and mentor diverse teams across regional markets.
Experience
Work history, roles, and key accomplishments
Associate Lead Teacher
EF Education First Language Schools Ltd.
Jun 2023 - Present (2 years 7 months)
Mentored international learners and led lesson planning and team initiatives to improve classroom engagement and outcomes; integrated digital tools and feedback systems to increase learning efficiency and student satisfaction.
Digital Project Manager
We Are Social Pte. Ltd.
Dec 2021 - Jul 2022 (7 months)
Managed integrated digital campaigns for Samsung APAC, increasing social engagement by 18% and launched a virtual influencer that grew followers 30%; streamlined project workflows to reduce delivery time by 11%.
Project Manager | Digital Producer
EG+ Worldwide Pte. Ltd.
Aug 2016 - Dec 2021 (5 years 4 months)
Led production of regional and global digital campaigns, improving turnaround time by 25% and implementing cost-saving initiatives that increased agency margins while reducing project risk by 10%.
Senior Account Manager
Wunderman Pte. Ltd.
Apr 2015 - Aug 2016 (1 year 4 months)
Led global and regional Xbox campaigns driving engagement and retention, delivered integrated launches across Southeast Asia and improved campaign performance by 15% through data-driven insights, achieving a 95% client satisfaction score.
Web Content Editor
MIMS Pte. Ltd.
Sep 2012 - Mar 2015 (2 years 6 months)
Developed editorial policies and monetization strategies that grew advertising revenue by 20% and improved content quality and user engagement through cross-team collaboration with social media.
Retail Sales Executive
Focus Network Agencies (S) Pte. Ltd.
Dec 2011 - Sep 2012 (9 months)
Managed key client accounts and sales operations, achieving a 180% increase in revenue and reducing client churn by 20% through targeted retention strategies and high-level customer service.
Healthcare Data Analyst
Pointwest Innovations Corporation
Oct 2009 - Dec 2011 (2 years 2 months)
Developed and integrated clinical rules, analyzed drug coverage requirements, and evaluated service requests to mitigate negative impacts on benefit design and operational appropriateness.
Education
Degrees, certifications, and relevant coursework
University of Brighton
Master of Science, Digital Marketing
2022 - 2023
Grade: Distinction
Activities and societies: Completed a Master of Science in Digital Marketing; dissertation selected for publication in Corporate Communications: An International Journal.
London School of International Business
Higher National Diploma, Digital Marketing
2020 - 2021
Grade: Pass
Activities and societies: Completed a Higher National Diploma in Digital Marketing via online study.
University of Santo Tomas
Bachelor of Science, Pharmacy
2005 - 2009
Grade: 2.21
Activities and societies: Earned a Bachelor of Science in Pharmacy, completing the program in March 2009.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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