CARD User

Led regional growth across Europe and LATAM, owning strategy for the regions with full team autonomy. Built and managed regional teams, defined growth and revenue roadmap, and localized go-to-market for each market.

Founded and led a specialized content and influencer agency serving prop-trading and crypto brands. Designed influencer partnership strategies, ran an in-house studio producing multi-format content, and built data-driven localized campaigns to maximize client ROI.

Owned growth for the Brazilian market, building the localized acquisition strategy from the ground up. Led video creative production, delivering ad creative used across global campaigns.

Opened the company to new markets including India, Nigeria, Russia, Japan, Italy and Portugal. Shifted to localized growth, scaling Portuguese and Spanish markets to six figures per month within 4 months and a ~$4M annual revenue run rate within 8 months.

Led the marketing team for the project Prop Firm Journal, owning branding and a data-driven marketing strategy. Directed content creation, social media, podcasts and email marketing across the brand.

Created digital content across YouTube, Instagram and podcast, building and growing an engaged community. Managed community across Telegram and Discord, trained members in technical analysis, and traded actively.

Managed commercial operations for Portuguese- and Spanish-speaking markets, including sales, negotiation, prospecting, budgeting and digital marketing initiatives. Expanded company operations to Brazil and Latin America.