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Can Demirtas

@candemirtas

Product Leader at Humanitec who launched a sandbox that cut time-to-value from two hours to 10 minutes.

At Humanitec, I lead product for a Platform Orchestrator, working on developer workflows, onboarding, and infrastructure provisioning. I built and launched a self-serve sandbox that reduced time-to-value from roughly two-hour sales-led sessions to 10 minutes, and improved lead activation from 4% to 12%.

At Memfault, I built the log management and analytics product from scratch, from customer discovery and specifications through beta and general availability. I also led launches including Device Vitals, IoT Product Analytics, and Log Management and Analytics, and improved dashboard usability in a way that increased usage by 30%.

I co-founded ImmoBot, an AI-powered SaaS product for invoice-processing workflows, where I built extraction workflows with OpenAI and Azure Vision. Earlier, I worked as a software engineer on backend systems and security products, experience that informs how I approach developer tools and technical products.

Experience

Work history, roles, and key accomplishments

Current

Head of Product

Current

Humanitec

Jul 2025 - Present (1 year 3 months)

Lead product at Humanitec, a Platform Orchestrator for standardizing how engineering teams configure, provision, deploy, and operate applications and infrastructure across environments. Own product work across developer productivity, onboarding, sandbox, developer interfaces, CLI, APIs, Terraform workflows, infrastructure provisioning, deployment workflows, RBAC, user management, audit logs, API k

Current

Co-founder

Current

ImmoBot

Mar 2023 - Present (3 years 7 months)

Founded ImmoBot, an AI-powered SaaS product that extracts, validates, and automates invoice-processing workflows for property management companies in Germany. Built AI workflows using OpenAI and Azure Vision to extract and normalize structured invoice data, and designed prompt evaluation workflows using historical user-feedback data.

AI OpenAI Azure AI Vision Prompt Engineering Prompt Evaluation SaaS Invoice Processing Data Extraction Product Management

Senior Technical Product Manager

Memfault

Jul 2022 - Jul 2025 (3 years)

Joined Memfault, an observability platform for connected devices, as the first product manager after Series A; led core product initiatives across telemetry, diagnostics, fleet health, analytics, APIs, release intelligence, and developer workflows through rapid growth and acquisition by Nordic Semiconductor. Built Memfault's log management and analytics product from scratch, owning customer discov

Product Management Observability Telemetry Diagnostics Fleet Health Analytics APIs Release Intelligence Development Workflows Log Management Dashboarding Alerting AI Release Reports Customer Discovery Pricing GTM Product Enablement

Senior Product Owner

Roadsurfer GmbH

Nov 2020 - Jul 2022 (1 year 8 months)

Owned product areas at Roadsurfer, Europe's largest campervan rental platform, across checkout, booking, real-time availability, pricing, payments, partner APIs, fleet operations, and back-office workflows during seed-to-Series-B growth. Led two cross-functional engineering teams to rebuild payment infrastructure across 50+ rental stations using Adyen, covering checkout UX, payment failures, retri

Product Ownership Check Out Booking Pricing Payments Adyen Third Party APIs Fleet Operations Back Office Workflows Cross functional Leadership Support Ticket Reduction CSAT Improvement

Technical Product Owner

Workaround GmbH (ProGlove)

Jun 2019 - Nov 2020 (1 year 5 months)

Led software product development at ProGlove, an industrial IoT company building wearable barcode scanners, connected shopfloor devices, and workflow analytics for warehouse, logistics, and manufacturing teams. Led the development of ProGlove Insight, the company's first SaaS product and recurring revenue stream, onboarding 250+ enterprise customers.

Product Management Industrial IoT SaaS APIs Enterprise Customers SDK Releases GTM

Technical Product Owner

Brabbler AG

Oct 2018 - Jun 2019 (8 months)

Worked on ginlo, an end-to-end encrypted messaging platform for secure consumer and enterprise communication across web, mobile, and desktop. Supported the B2C to B2B pivot by defining MVP scope, customer needs, enterprise admin controls, and product priorities.

Product Management End to End Encryption Messaging B2B MVP Enterprise Administration Distributed Systems Cassandra

Software Engineer

Brabbler AG

Apr 2017 - Oct 2018 (1 year 6 months)

Developed backend microservices and internal tools for ginlo, an end-to-end encrypted messaging platform, using Go, Kubernetes, Cassandra, Grafana, Prometheus, ELK, and related technologies. Worked hands-on with Docker builds, caching, artifact management, deployment workflows, production observability, and distributed backend systems.

Go Kubernetes Cassandra Grafana Prometheus ELK Docker Caching artifact management Deployment Observability Distributed Systems

Software Engineer

Comodo Security Group

Jan 2016 - Dec 2017 (1 year 11 months)

Built security products at Comodo, a cybersecurity company, including Android antivirus and anti-theft products reaching 500K+ downloads. Built a large-scale web crawler and reporting pipeline processing 10M+ web pages daily, extracting and normalizing SSL usage signals into structured reports for sales and marketing teams.