Open to opportunities

Cameron Bowers

@cameronbowers

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Accomplished CRM Strategist with a decade-spanning track record.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, with opportunities for career growth.

I am an accomplished CRM Strategist with over a decade of experience leading strategic oversight for CRM accounts across major global players such as Disney, McDonald's, and L’Oreal. My proficiency in a wide array of CRM tools, including Microsoft Dynamics, HubSpot, and Power BI, has enabled me to drive significant improvements in system efficiency and user adoption. I have a proven track record in project management, overseeing every aspect from ideation to execution, ensuring that campaigns are on-brand and data-driven.

In my previous roles, I have successfully managed the roll-out of CRM systems, conducted business needs analysis, and implemented data governance policies to maintain data integrity. My leadership skills have allowed me to nurture team collaboration and innovation, fostering an environment where team members can thrive. I am passionate about leveraging CRM capabilities to enhance marketing automation and analytics, ultimately driving business growth and customer engagement.

Experience

Work history, roles, and key accomplishments

Current

CRM Manager

Current

Brett Martin

Led and managed the roll-out of Microsoft Dynamics 365 across 8 divisions, ensuring a smooth transition from legacy systems. Collaborated with IT and other relevant teams to ensure proper system integration and data migration, providing training and support to end-users for adoption.

Microsoft Dynamics 365 Power BI Data Management

CRM Marketing Officer

Queen's University Belfast

Developed strategies to optimize and continuously improve the university's use of CRM, utilizing Dynamics and ClickDimensions for email and SMS campaigns. Set up and monitored complex campaign automations to ensure prospective students received accurate information.

Microsoft Dynamics ClickDimensions Email Marketing SMS GDPR Compliance

CRM Manager

Selazar

Owned the company CRM (HubSpot), embedding and integrating CRM capabilities, marketing automation tools, and analytics into business operations. Provided strategic direction from usage and behavioral analytics, offering insights to marketing, sales, and product teams.

HubSpot Marketing Automation CRM Data Analysis Campaign Management Lead Nurturing

Account Manager

AVB Group

Managed accounts for clients such as Ulster Bank, BT, and Ulster University, developing a variety of marketing materials for online and offline activities. Developed social campaigns and marketing strategies, including rebranding initiatives.

Account Management Marketing Strategy Campaigns Financial Management Client Relations

Marketing Manager

Oakley College

Managed all marketing and communications, including a full website redesign, content creation, and photography. Relaunched the college's online presence using PPC, Facebook Ads, and SEO, and reported on web performance metrics using Google & Facebook analytics.

PPC Facebook Ads SEO Google Analytics Content Creation Social Media Strategy

Account Manager

Armadillo CRM

Jan 2014 - Present (11 years 6 months)

Managed Disney accounts, including Disney Destinations International and Disney Store, delivering email campaigns, web-creative, and CRM projects across 8 European markets. Collaborated with data analysts and planners to deliver reporting and campaign strategy.

Email Campaigns Creative Data Analysis Campaign Strategy

Steps to Work Project Manager

Ortus – The Business Development Agency

Jan 2012 - Present (13 years 6 months)

Worked as a business advisor and project manager, advising clients on marketing, tax, finance, and operations, and producing business plans. Managed the 'Steps to Work' program, supporting clients in transitioning from unemployed to self-employed.

Business Advisory Project Management Business Planning Administration