Open to opportunities

Caleb Lawson

@caleblawson

I design conversion-focused email experiences and Klaviyo automations that turn e-commerce subscribers into repeat customers.

Nigeria

Message

What I'm looking for

I'm looking to help e-commerce brands improve customer journeys, engagement, retention, and repeat purchases through strategic email design, segmentation, and Klaviyo automation.

I've designed conversion-focused email campaigns and customer journeys for e-commerce brands at Inbox Wolves Agency, SolePremise, and Houzer Sinks. My work combines persuasive design, customer psychology, segmentation, and lifecycle automation to create emails people want to open, read, and click.

I build branded promotional campaigns, mobile-friendly layouts, and automated flows for onboarding, abandoned carts, post-purchase engagement, win-back, and retention. I use Klaviyo and Figma to uncover conversion leaks, improve customer experiences, and help brands generate more revenue from existing subscriber lists.

Experience

Work history, roles, and key accomplishments

Email Designer & Email Marketing Specialist

Inbox Wolves Agency

Designed conversion-focused email campaigns for e-commerce brands, developed lifecycle marketing strategies, and collaborated with marketing teams to optimize customer journeys.