At JPT Fitness, I created and supported Meta advertising campaigns, from setup and audience targeting to creative development and optimisation. I also developed branded social content and promotional materials using Canva.
I planned weekly digital campaigns, wrote copy for social media and ads, and made short-form videos for Instagram Reels and other platforms. I monitored campaign and content performance to spot opportunities to improve effectiveness.
As a Freelance Brand Photographer, I plan and deliver photography shaped around each client’s visual identity and marketing goals. I manage projects from concept through final edited content.
I founded and managed The.TieDyeFactory, an online clothing brand, overseeing its brand development, digital marketing and content. Earlier, I taught English and Life Orientation and led the school’s Media Club, mentoring learners in photography, videography and storytelling.
