Open to opportunities

Maphantsi Hoohlo

@maphantsihoohlo

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Results-driven Marketing Assistant and Educator with digital strategy expertise.

South Africa

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What I'm looking for

I am looking for a dynamic marketing role that fosters creativity and growth.

I am a results-driven Marketing Assistant and Educator with a strong background in content creation, digital strategy, and customer engagement. My experience includes increasing visibility and brand awareness through targeted social media campaigns and creative storytelling. I am passionate about building community engagement and helping brands communicate effectively with diverse audiences.

Throughout my career, I have designed and delivered dynamic lesson plans as an ESL teacher, integrated digital tools to enhance learning, and collaborated with international teams to meet curriculum goals. As a small business owner, I managed daily operations, implemented effective marketing strategies, and established strong customer relationships, which significantly increased revenue.

My skills in social media marketing, campaign planning, and content creation have allowed me to develop engaging marketing strategies that resonate with target audiences. I am eager to bring my creativity, adaptability, and strong organizational skills to a fast-paced marketing team.

Experience

Work history, roles, and key accomplishments

ESL Teacher

SLP + Chungdahm Learning

Jul 2023 - Sep 2025 (2 years 2 months)

Designed and delivered dynamic lesson plans to improve students

academic English and critical thinking. Integrated digital tools to enhance learning engagement and effectiveness. Created content for classroom projects, school events, and parent communication.

Curriculum Development Content Creation Team Collaboration Project Management

Small Business Owner

SophiasArtisanalSoaps

Oct 2020 - Jul 2023 (2 years 9 months)

Managed daily operations for a successful small business, ensuring efficient processes and quality services. Advertised products and services online, social media and through traditional campaigns to target ideal consumers. Promoted business via social media to generate leads and maximize brand identity.

Business Operations Social Media Marketing Campaign Management Customer Relationship Management Content Creation Shopify Product Photography

Content Creator

Velocity Wellness

Oct 2021 - Mar 2022 (5 months)

Managed content planning, creation, and posting on TikTok and Instagram, reaching 5K+ followers and improving engagement rates by 30%. Developed creative marketing strategies that aligned with seasonal promotions and brand identity. Engaged with followers through comments, DMs, and live videos to strengthen community loyalty.

Content Creation Social Media Marketing TikTok Instagram Canva Community Engagement Performance Tracking

Education

Degrees, certifications, and relevant coursework

University of Cape Town

Postgraduate Diploma in Management, Marketing

2023 - 2025

Analysed how Coca-Cola’s water replenishment campaign influences UCT millennia's perception of the brand Coca Cola. This was a research project.

University of Cape Town

Bachelor of Arts, Environmental and Geographical Sciences and Economic History

2014 - 2017

Completed a Bachelor of Arts in Environmental and Geographical Sciences and Economic History. Wrote a thesis paper on the disposal of radioactive waste from the production of nuclear energy in South Africa during the apartheid era and post democracy.