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thandeka Khwela

@thandekakhwela

Digital marketer and content creator working freelance with beauty, lifestyle, and household brands; created organic content reaching 1.6M+ views.

South Africa

Message

What I'm looking for

I'm working toward a degree in Communications and want to build on my hands-on marketing and content experience to move into strategic communications management, with the long-term ambition of an MPhil in Communications Management.

As a freelance Digital Marketer & Content Creator, I develop digital marketing strategies and content calendars for beauty, lifestyle, and household brands. One organic content piece reached 1.6M+ views.

As a freelance UGC Content Creator, I created video and photo content for Sunlight Washing Powder, CeraVe, and Jet Stores. I took content from concept and scripting through filming and editing for social media and paid campaigns.

My earlier customer-facing work includes sales at Malwande Investments and Verimark, and managing daily café operations at The Hive. I'm working toward a degree in Communications to progress into strategic communications management.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketer & Content Creator

Current

Freelance

Jan 2023 - Present (3 years 9 months)

Develop and manage digital marketing strategies and content calendars for beauty, lifestyle, and household brands. Produce photography, videography, and UGC content, including a viral piece reaching 1.6M+ organic views.

Social Media Management Content Creation Photography Videography Analytics Audience Growth Campaign Execution

UGC Content Creator

Freelance

Jan 2020 - Dec 2024 (4 years 11 months)

Created user-generated content for brands including Sunlight Washing Powder, CeraVe, and Jet Stores, producing authentic video and photo content for social media and paid ad campaigns. Managed the full content pipeline from concept through editing and delivery.

UGC Video Production Photo Editor Capcut Canva Social Media TikTok Instagram Reels Meta Ads

Branch Consultant

Malwande Investments

Feb 2019 - Mar 2021 (2 years 1 month)

Sold Hollard Funeral, Life Cover, and Legal Insurance products, achieving sales targets. Processed loan applications and captured client data accurately on the MIP system.

Sales Insurance products Client Relations Data Entry MIP

Call Center Agent

CCI

Jan 2018 - Oct 2018 (9 months)

Delivered professional inbound customer support for UK-based clients. Consistently met campaign KPIs and compliance requirements.

Customer Support Communication Skills KPI Management Compliance

Coffee Shop Manager

The Hive

Aug 2016 - Sep 2017 (1 year 1 month)

Oversaw daily café operations, including stock control, staff scheduling, and menu pricing. Managed customer service and issue resolution using the Pilot operational system.

Operations Management Staff Scheduling Stock Control Customer Service Pilot System Design

Office Administrator

Taste Coffee Shop

Feb 2014 - Jul 2016 (2 years 5 months)

Performed cash-ups, banking, stock management, and purchasing. Coordinated catering orders, event bookings, and customer enquiries.

Administration Cash Handling Stock Management Purchasing Customer Service

Retail Sales Representative

Verimark

Feb 2009 - Dec 2013 (4 years 10 months)

Sold products via telemarketing and in-store promotions, consistently reaching sales targets. Conducted merchandising, stock taking, and product display maintenance.

Sales Telemarketing Merchandising Stock Taking Product Display