Open to opportunities

Ezgi Coban Pirlepeli

@ezgicobanpirlepeli

Global Senior Brand Manager leveraging digital insight and brand storytelling to grow brands across international markets.

Turkey

Message

What I'm looking for

I’m looking for a global brand/marketing role where I can lead strategy and market expansion, combine data-driven planning (P&L, research, insights) with impactful storytelling, and collaborate cross-functionally to deliver measurable growth.

I’m a strategic marketer with cross-industry experience, combining digital insight and brand storytelling to drive measurable growth in international markets. Since joining Hayat Kimya, I’ve progressed to Global Senior Brand Manager, leading global brand strategy for the Home Care category across MEA countries (Algeria, Egypt, Morocco, Iraq), including budget planning, communication strategy, pricing, and product launches.

I bring a strong, analytical approach—conducting market entry feasibility studies, P&L projections, and competitive analysis, and translating sales and market share data into strategic growth recommendations. I’ve delivered results such as making Hayat brands a market leader in Algeria’s laundry market (highest loyalty score, performance leader) and driving first-ever launches like thick bleach in Algeria, including #1 in antibacterial dishwashing by tonnage.

Experience

Work history, roles, and key accomplishments

Current

Global Senior Brand Manager

Current

Hayat Kimya

Feb 2024 - Present (2 years 4 months)

Managed global Home Care brand strategy across MEA, leading budget planning, communication strategy, pricing, and product launches. Delivered market-leading results in Algeria, including highest loyalty scores and #1 antibacterial dishwashing by tonnage, plus the first thick bleach launch in the category.

Brand Strategy Market Entry Feasibility P&L management Product Launches Competitive Analysis Cross Functional Collaboration Budget Planning Data Driven Growth

Brand Manager, Tissue Category

Hayat Kimya

Feb 2023 - Feb 2024 (1 year)

Led brand and product strategy for Russia, Iran, and Algeria, managing new market entry feasibility, P&L projections, portfolio strategy, and budgeting. Developed pricing and positioning plans and drove innovation, achieving Papia market leadership in Russia and Iran.

Market Entry Feasibility Portfolio Strategy Brand and Product Positioning Product Innovation Competitive Analysis Budgeting

Brand Manager, Baby Diaper Category

Hayat Kimya

Jun 2022 - Jan 2023 (7 months)

Managed brand and product strategies for Iran, Pakistan, and India, driving positioning, pricing, and packaging development. Planned and executed campaigns and demos, using market research and competitor tracking to guide growth opportunities.

Brand and Product Positioning Pricing Strategy Packaging Development Advertising And Demos Market Research Consumer Insights Go To Market Planning

Marketing Executive

Fujifilm Turkey

Dec 2019 - Feb 2022 (2 years 2 months)

Owned end-to-end brand marketing for strategy, launches, promotions, and performance analysis, covering PR, influencer campaigns, and digital channels. Boosted online sales to 50% of turnover within one year and helped drive peak Instax brand awareness and ownership (20-country survey).

Brand Marketing Strategy Digital Marketing Content Marketing Trade Marketing Media Planning Event Management

Brand Manager (Lifeco)

The Lifeco

Jan 2019 - Dec 2019 (11 months)

Led full-spectrum brand management, including pricing, launches, promotions, and market analysis across a large SKU portfolio. Managed 150+ SKUs and launched 20 private label products (imported 12 and relaunched 25), while running channel-specific strategies and marketing performance reporting.

Brand Management Private Label Strategy Price Promotions Channel Strategy Creative Production

Assistant Brand Manager

Atasun Optik

May 2016 - Jan 2019 (2 years 8 months)

Executed digital strategy, managed website updates, and ran influencer campaigns, including “Fashion at a Glance.” Drove measurable results with 81K TL sales conversion in 10 months, led 7 ATL campaigns, and launched the Kids Club loyalty program.

Digital Strategy PR And Launch Events ATL Campaigns Loyalty Program Management Media Planning

Marketing Trainee

Sony Professional Solutions

Sep 2014 - Nov 2015 (1 year 2 months)

Supported production of marketing materials such as brochures, ads, and POP/POSM. Assisted with planning and budgeting of marketing activities including events, trainings, and premieres.

Marketing Collateral Production POSM Event Planning Training Support