
Bunmi Aliyu User
@bunmialiyuuser
I build international B2B growth programmes that generate qualified audiences, pipeline, partnerships and revenue.
What I'm looking for
I've led B2B growth, integrated marketing and partnership programmes for Strategy Institute, International Exhibition & Conference Group, Clarion Events, Lagos Chamber of Commerce & Industry, and government and trade organisations across Europe, Africa, North America and Asia.
My work turns market insight into positioning, multi-channel demand-generation campaigns, executive engagement and commercial outcomes. I have generated $900K+ in annual revenue, enabled $15M+ in commercial opportunities, and delivered 40%+ year-on-year audience growth.
At Strategy Institute, I lead marketing for AI, data analytics, investment and financial-services portfolios, delivering campaigns that generate 700–2,200 qualified leads and contributing to 36% portfolio growth. Earlier, I contributed to 60% portfolio revenue growth at Clarion Events and scaled exhibitor participation from 100 to 390 organisations at Lagos Chamber of Commerce & Industry.
Alongside consulting, I founded Leoht Africa and lead Servipix Group, building cross-border partnerships, market-development programmes and international events. I’m most energised by work at the intersection of B2B growth, field marketing, demand generation and strategic partnerships.
Experience
Work history, roles, and key accomplishments
Marketing Consultant – Strategic Partnerships & Audience Growth | Nigeria Mining
Jun 2025 - Present (1 year 3 months)
Lead strategic partnership and audience-development initiatives for Nigeria Mining Week, a flagship B2B mining investment and technology platform co-organised by the Federal Ministry of Solid Minerals Development, the Miners Association of Nigeria and VUKA Group.
• Develop relationships with government institutions, business chambers, trade bodies, professional associations and private-sector org
Marketing Consultant – Strategic Partnerships & Audience Growth
VUKA Group
Jun 2025 - Present (1 year 3 months)
Lead strategic partnership and audience-development initiatives for Nigeria Mining Week, a flagship B2B mining investment and technology platform. Develop relationships with government institutions, business chambers, trade bodies, and private-sector organisations, and convert partner networks into measurable promotional reach and registrations.
Marketing Manager – Technology, Data & Financial Services Portfolios
Jan 2025 - Present (1 year 8 months)
Lead integrated B2B marketing and demand-generation programmes for AI, data analytics, investment and financial-services portfolios across North America.
• Develop multi-channel campaigns across email, content, webinars, LinkedIn, paid media, landing pages and strategic partner channels
• Translate market and audience insights into positioning, messaging, segmentation and campaign strategy
• Buil
Founder & Principal Consultant – Growth, Partnerships & Market Development
Sep 2019 - Present (7 years)
Built Leoht Africa as a B2B advisory business supporting organisations with growth strategy, strategic partnerships and international market development.
• Shaped the company’s commercial strategy, service portfolio, client acquisition and international positioning
• Built and led multidisciplinary teams delivering marketing, partnership and market-development programmes
• Advised organisations, t
Consultant – B2B Growth, Integrated Marketing & Project Delivery
Jan 2018 - Present (8 years 8 months)
Advise organisations across Africa, Europe, Asia and North America on B2B growth, integrated marketing, audience development, strategic partnerships and international programme delivery.
• Develop conferences, exhibitions and executive programmes from market research and commercial validation through positioning, programme design, launch and delivery
• Design integrated demand-generation and field
Director, Marketing, Projects & Partnerships
Oct 2021 - Dec 2024 (3 years 2 months)
Led global marketing, audience growth, and community engagement initiatives across leadership, innovation, and social impact programmes spanning Europe and Africa. Developed integrated marketing and engagement strategies that connected professionals, policymakers, entrepreneurs, and emerging leaders through conferences, forums, and international community platforms.
Drove audience acquisition, sta
Led global marketing, audience growth, and community engagement initiatives across leadership, innovation, and social impact programmes spanning Europe and Africa. Developed integrated marketing and engagement strategies that connected professionals, policymakers, entrepreneurs, and emerging leaders through conferences, forums, and international community platforms.
Drove audience acquisition, st
Project Lead – Market Expansion & International Growth
Nov 2016 - Jan 2020 (3 years 2 months)
Led market expansion, audience growth, and strategic partnership initiatives across international exhibition and conference portfolios serving multiple industry sectors across Europe and Africa.
Developed and executed growth strategies that expanded international participation, strengthened market positioning, and contributed to 60% portfolio revenue growth. Collaborated with commercial, marketing
Head Marketing, Membership & Trade Events
Aug 2014 - Dec 2016 (2 years 4 months)
Led marketing, membership growth, stakeholder engagement, and commercial partnerships for one of Africa's largest business and trade platforms, supporting exhibitions, industry forums, policy dialogues, and business development initiatives.
Scaled exhibitor participation from 100 to 390 organisations and contributed to 60% revenue growth through integrated marketing campaigns, audience development
Led integrated marketing, communications, and brand strategy initiatives for B2B and B2C clients across media, technology, professional services, and emerging growth sectors.
Managed cross-functional creative, content, and account teams to deliver multi-channel marketing campaigns spanning digital marketing, stakeholder communications, media relations, lead generation, and brand development. Deve
Led strategic communications, stakeholder engagement, and public awareness campaigns supporting government initiatives across economic development, investment promotion, education, and SME growth. Developed integrated communication strategies, strengthened media relations, and improved engagement with citizens, investors, and key stakeholders through data-driven outreach and public affairs program
Education
Degrees, certifications, and relevant coursework
Rome Business School
Master of Business Administration - MBA, International Business
Covenant University
B.Sc Mass Communication, Communications
University of Lagos
Associate of Arts - AA, Design and Applied Arts
Rome Business School
Master of Business Administration, International Business
Pursued a Master of Business Administration with a focus on International Business.
Covenant University
Bachelor of Science, Communications
Earned a Bachelor of Science in Mass Communication.
University of Lagos
Associate of Arts, Design and Applied Arts
Completed an Associate of Arts with a focus on Design and Applied Arts.
Availability
Location
Authorized to work in
Job categories
Skills
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