BTM | Be The Market
@btmbethemarket
Founder & CEO building BTM | Be The Market—empowering Spanish entrepreneurs with marketplaces, academy, and no‑code transformation.
What I'm looking for
I’m the founder and administrator of BTM | Be The Market, created to provide tools that make entrepreneurship easier in Spain and promote job creation. I spearhead three core business units: a Professional Services Marketplace with secure connections, payments, and automated invoicing; BTM Academy for freelancers, SMEs, and startups; and BTM Developments to drive digital transformation through custom no-code tools.
Before building BTM, I worked in finance at KPMG Spain as a Senior Associate in the Financial Instruments and Regulation Group (GIRF). I advised top-tier banking clients on regulatory advisory and compliance topics like Basel III and IFRS 9, supported audit teams with credit risk and risk coverage, and helped translate complex requirements into stronger accounting and internal control frameworks.
Today, I continue to bridge technology and financial viability through freelance mentoring. At Aceleradora MentorDay and Impact Hub Madrid, I guide founders with technical & financial advisory, financial modeling and business strategy, scalability and growth planning, and fundraising preparation—so teams can align product roadmaps with funding realities and achieve key milestones.
Experience
Work history, roles, and key accomplishments
As a Mentor at Aceleradora MentorDay, Manuel acts as a strategic bridge between technological development and the financial viability of startups. His core areas of focus include:
·Technical & Financial Advisory
·Helps founders design and consolidate their financial models, while concurrently validating the viability of their technical architecture and product roadmap.
·Scalability & Growth Str
As Founder of BTM, Manuel spearheads the company's three core business units, each designed to empower the entrepreneurial ecosystem in Spain:
·Professional Services Marketplace: Engineering a secure platform where professionals and clients connect and transact with confidence, powered by seamless payments and automated invoicing.
·BTM Academy: Equipping freelancers, SMEs, and startups with the
During his tenure as a Financial Mentor at Impact Hub Madrid, Manuel focused on driving the growth of early-stage projects. His key responsibilities included:
·Financial Modeling & Business Strategy
·Advised startups on optimizing their business models, developing realistic revenue forecasts, and efficiently structuring their resources.
·Milestone Achievement & Fundraising Prep
·Guided founder
Senior Associate, Financial Instruments and Regulation Group (GIRF)
Jan 2018 - Dec 2021 (3 years 11 months)
During his tenure in KPMG's Financial Instruments and Regulation Group, Manuel's key responsibilities and achievements included:
+Regulatory Advisory & Compliance
-Advised top-tier banking clients on complex regulatory challenges, focusing on capital requirements (Basel III) and accounting standards for financial instruments (IFRS 9).
-Analyzed the impact of investment fund acquisitions on bank
Senior Associate
KPMG Spain
Jan 2018 - Dec 2021 (3 years 11 months)
Worked in KPMG's Financial Instruments and Regulation Group, advising banks on regulatory compliance related to Basel III and IFRS 9. Supported audit and risk management with expertise in credit risk and SOX controls, and delivered business development and training within regulatory topics.
Conducted an in-depth study of the content and application of Military Law.
Over several summers (2010, 2011, 2012, 2014), Manuel gained hands-on experience across multiple legal fields. Key responsibilities included:
·Providing support in practice areas such as Civil, Criminal, Administrative, Commercial, and Labor Law.
·Assisting with mediation processes and both judicial and extrajudicial conflict resolution.
Education
Degrees, certifications, and relevant coursework
CEF Centro de Estudios Financieros
Advanced Program for the Bank of Spain Credit Institution Inspector Examination, Banking and Financial Regulation
2015 - 2017
Completed an Advanced Program for the Bank of Spain's Credit Institution Inspector Examination. Passed all stages of the competitive state examination in 2017, but no final position was awarded due to limited vacancies.
CEF Centro de Estudios Financieros
Advanced Program for the Bank of Spain's Credit Institution Inspector Examination
2015 - 2017
In 2017, Manuel passed all stages of the competitive state examination for the Bank of Spain's Credit Institution Inspection Corps, though a final position was not awarded due to limited vacancies.
This intensive preparation provided him with deep expertise in:
·Financial Regulation: In-depth knowledge of SSM/SRM frameworks and prudential requirements (solvency, liquidity, reporting, recovery &
Universidad Carlos III de Madrid
Dual Degree in Law and Economics
2009 - 2015
During his dual degree program, Manuel earned the following scholarships and awards for academic excellence:
·Government of Spain Scholarship: Awarded for graduating from High School with the highest honors (Matrícula de Honor).
·Badajoz Bar Association Scholarship: Received in recognition of outstanding academic performance at the university.
Availability
Location
Authorized to work in
Job categories
Skills
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