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Cristina Moraes Coach

@cristinamoraescoach

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Finance Manager at CM Coach who built pricing models and profitability dashboards for international growth businesses.

Spain

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At CM Coach, I built financial models, rolling forecasts, and scenario analyses for scaling businesses expanding into international markets. I also designed dashboards showing profitability by SKU, channel, and customer segment to support margin improvement.

At Orizon, I built a commercial and financial reporting system from scratch, reducing monthly closing cycles to two working days. At Barcelona City Council, I designed economic databases and financial models and developed executive dashboards to support strategic decision-making.

Experience

Work history, roles, and key accomplishments

Finance & Commercial Performance Consultant

CM Coach

Jan 2016 - Dec 2025 (9 years 11 months)

Built bespoke financial models, rolling forecasts, and scenario analyses for scaling businesses. Designed performance dashboards and unit economics models to drive margin improvement, and redesigned financial workflows for SMEs.

Financial Modeling scenario analysis Unit Economics Dashboard Design Process Optimization Pricing Strategy

Finance Manager

Orizon

Jan 2015 - Dec 2016 (1 year 11 months)

Led financial planning and commercial analytics, owning monthly P&L reporting to executives. Built the commercial and financial reporting system from scratch, reducing closing cycles to 2 days and supporting margin improvements.

P&L management Financial Reporting Variance Analysis Margin Analysis Commercial Negotiation

FP&A Manager

Alsea Operadora Brasil

Jan 2013 - Dec 2014 (1 year 11 months)

Constructed long-term strategic business plans with sensitivity analysis and ROI models. Designed and deployed a KPI tracking framework that yielded a 20% cost reduction across business units.

Business Planning Sensitivity Analysis ROI Modeling KPI Frameworks Cost Optimization

Financial Consultant

Via Log S/S Ltda

Jan 2012 - Dec 2013 (1 year 11 months)

Provided financial consulting services, likely involving analysis and advisory.

FP&A Manager

MZ Group

Jan 2010 - Dec 2011 (1 year 11 months)

Managed financial planning and analysis functions, supporting business decisions with financial models and reporting.

LATAM Controller

Verizon Brasil

Jan 2006 - Dec 2009 (3 years 11 months)

Controlled financial operations across Latin America, ensuring compliance and financial reporting accuracy.

Senior Technical Specialist

Barcelona City Council

Jan 2026 - Present (8 months)

Led the design and structuring of economic databases, building financial models and statistical series to support strategic decision-making. Developed executive management dashboards (KPIs) for economic trends and performance.

Financial Modeling KPI Dashboards Economic Analysis Data Structuring