Open to opportunities

Bryan Hyler

@bryanhyler

Message

Senior PBM director specializing in pharmacy account strategy, pricing/rebates, and Medicare Advantage growth.

United States

Message

What I'm looking for

I’m looking to lead PBM and pharmacy-benefit strategy that drives renewals, profitability, and revenue growth—coordinating cross-functional teams to deliver complex client commitments in Medicare Advantage and specialty pharmacy.

I’m a senior PBM and managed-care leader with 15+ years spanning pharmacy account strategy, PBM pricing and rebates, specialty pharmacy programs, renewals, and RFP/RFI development. I currently lead 10 pharmacy account professionals supporting 450+ clients, 450,000+ members, and $650M+ in annual pharmacy spend, with a reputation for complex solution development and measurable revenue growth.

Trusted across health-plan leadership, sales, consultants, brokers, and matrix stakeholders, I guide client strategy across pharmacy benefits, reporting and performance, plan design, and Medicare Advantage solutions—coordinating cross-functional execution to deliver commitments. I’ve consistently driven strong outcomes, including 99% book persistency, a 2021 Top Performer Award, and an organization-leading Program Upsell recognition.

Experience

Work history, roles, and key accomplishments

Current

Director, Pharmacy Accounts

Current

Anthem / CarelonRx

Sep 2023 - Present (2 years 10 months)

Leads pharmacy account teams responsible for client service, retention, profitability, and pharmacy-program growth across 450+ clients, 450,000+ members, and $650M+ in annual pharmacy spend. Provides strategic oversight for pharmacy benefits, pricing and rebates, specialty programs, renewals, plan design, and complex issue resolution in a Fortune 20 matrix organization.

Pharmacy Program Growth Renewals Plan Design Medicare Advantage Reporting Performance Management Contract Review Cross Functional Stakeholder Management Account Retention

Senior Account Executive

IngenioRx / CarelonRx Anthem

Jan 2021 - Aug 2023 (2 years 7 months)

Managed pharmacy-benefit strategy and account performance for Anthem’s integrated Virginia clients, partnering with medical account teams, consultants, brokers, and internal PBM teams. Delivered 98%+ book-of-business persistence and received a 2021 Top Performer Award and a Program Upsell Award for Cost Relief specialty pharmacy program adoption.

Book of Business Persistence Stakeholder Management Client Strategy

Sales Account Executive

Anthem Blue Cross and Blue Shield

Nov 2018 - Jan 2021 (2 years 2 months)

Led group Medicare Advantage sales strategy for employers across a seven-state territory, supporting active-to-retiree benefit transitions. Owned RFP responses and solution presentations to generate more than $86M in new revenue and ranked #1 in GRS sales production in 2020.

RFP Responses Sales Strategy Client Partnerships Stakeholder Management

Director, Group Medicare

eHealth Insurance

Apr 2018 - Jul 2018 (3 months)

Evaluated the group Medicare and labor/union market to define channel and partnership strategy. Developed the value proposition, go-to-market approach, and executive-ready client presentation materials.

Value Proposition Development Go To Market Strategy Executive Presentation

Sales Solution Architect

Aon Hewitt / Aon Retiree Health Solutions

Mar 2014 - Mar 2018 (4 years)

Served as a national sales-solution expert for transitions from traditional group retiree coverage to the individual Medicare marketplace. Owned end-to-end solution development across RFP strategy, financial deal design, proposal completion, finalist/site-visit presentations, contract negotiation, and implementation handoff.

Finalist Presentations Contract Negotiation Implementation Handoffs Medicare Marketplace Solutions

Director of Sales and Marketing

Carilion Clinic Medicare Health Plan

Sep 2009 - Feb 2014 (4 years 5 months)

Helped launch and operate a Medicare Advantage health plan as part of the leadership team, leading sales and marketing strategy, team development, distribution relationships, and membership growth. Served as an SME for product management, competitor analysis, CMS bid input, MAPD plan design, and medical and pharmacy-benefit implementation while managing forecasts, budgets, and market execution.

Medicare Advantage Sales and Marketing Product Management Competitive Analysis CMS Bid Input Distribution Sales Forecasting Budgeting Marketing Materials

Education

Degrees, certifications, and relevant coursework

James Madison University (College of Business)

Bachelor of Business Administration, Finance

Earned a Bachelor of Business Administration in Finance from James Madison University.

Virginia Association of Health Underwriters

Continuing Education (Presenter), Continuing Education

2019 - 2025

Activities and societies: Past Chapter President and State Board Member

Served as a continuing education presenter for Anthem Virginia CE programs (2019–2025). Also held leadership roles within the Virginia Association of Health Underwriters.