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Bruno Schlumpf

@brunoschlumpf1

FMCG market entry consultant in Kenya, advising brands on retail strategies and building local supply chain networks.

I advise international and local FMCG brands on entering Kenya’s retail market, from go-to-market strategy and product localization to brand positioning. I also help clients establish local supply chain networks and develop business models focused on cost control and margin optimization.

Previously, I led the commercial team at AAA Growers and developed sales and pricing strategies for Kenyan retail and export markets. At Royal Garden AG, I launched product lines and a proprietary private label, and doubled turnover within 18 months.

Experience

Work history, roles, and key accomplishments

Current

Independent Market Entry Consultant

Current

Self Employed

Dec 2025 - Present (11 months)

Advising international and local FMCG brands on Go-To-Market strategies, product localization, and brand positioning for the Kenyan retail landscape. Conducting market analysis and establishing supply chain networks.

Go To Market Strategy Market Analysis Supply Chain Brand Positioning Retail FMCG

Commercial Manager

AAA Growers

Jul 2025 - Nov 2025 (4 months)

Led the local sales team of 16 employees, taking full commercial responsibility for the Kenyan domestic market. Developed sales and pricing strategies to expand market share across retail and export markets.

Sales Strategy Pricing Strategy Team Leadership Retail Export Brand Management

Commercial & HR Consultant

AgriConcept GmbH

Nov 2023 - Apr 2025 (1 year 5 months)

Provided strategic consulting for SMEs focusing on finance, HR, and internal restructuring. Developed cost control systems, financial forecasts, and KPI-driven reporting tools.

Financial Forecasting Cost Control HR Processes Recruitment Performance Management KPI Reporting Intercultural Training

Managing Director

SAME S.A.

May 2019 - Nov 2023 (4 years 6 months)

Oversaw HR, salary administration, and social insurance processes. Managed budgeting and financial planning, introduced internal systems, and ensured compliance with Swiss labor law.

HR Management Budgeting Financial Planning Compliance organizational efficiency

Head of Sales EMEA

TOBIASO AG

Apr 2008 - Apr 2019 (11 years)

Directed sales, training, and regional strategy across Europe, the Middle East, and Africa. Represented the brand at global trade fairs and supported product rollouts and distributor development.

Sales Management Training Regional Strategy Trade Shows B2B Forecasting Market Development

Managing Director

Royal Garden AG

Sep 2003 - Apr 2008 (4 years 7 months)

Doubled turnover within 18 months through strategic growth and product innovation. Developed and launched new product lines and a proprietary private label, and built partnerships with Swiss retail chains.

Strategic Growth Product Innovation Private Label Key Account Management Finance Supply Chain Human Resources Process Optimization

Assistant to the Managing Director

Royal Garden AG

Apr 2001 - Aug 2003 (2 years 4 months)

Handled correspondence, supplier development, and accounting. Managed payroll administration and supported HR documentation, and built trade relationships with partners in Asia.

Correspondence Supplier Development Accounting Payroll HR Documentation Trade Relations

IT Support Specialist

Bellerive Consulting Ltd.

Jan 2000 - Oct 2001 (1 year 9 months)

Provided internal IT support, training, and systems evaluation.

IT Support Training Systems Evaluation

Intercultural Business Trainee

Globinvest Asset Management Ltd.

Nov 2000 - Mar 2001 (4 months)

Completed an intensive international development program focused on financial services, customer interaction, and brokerage operations. Gained firsthand experience in global investment markets and Asian business practices.

Financial Services Customer Interaction Brokerage Operations Intercultural Communication