Wellington Bernardes
@wellingtonbernardes
Marketing Coordinator at My Farm Agro Educação who coordinated integrated campaigns and content for infoproduct launches.
BrazilWhat I'm looking for
At My Farm Agro Educação, I coordinated creative, copywriting, and audiovisual editing teams for integrated online and offline campaigns. I planned marketing strategy and editorial calendars tied to infoproduct launches and acquisition.
As a Social Media Specialist at My Farm Agro Educação and Onlime Comunicação e Marketing, I planned paid campaigns and social content, and created landing pages and automated email workflows. At OPA Comunicações, I produced and edited corporate articles for WordPress blogs using SEO best practices.
Earlier, I reported on agribusiness at ProCana Brasil - Jornal Cana, producing analytical reports and informative content about the market and harvests. I’m looking to work in marketing and communication with purpose and creativity, making a positive difference in people’s lives and encouraging critical thinking about our impact on the planet.
Experience
Work history, roles, and key accomplishments
Marketing Coordinator
My Farm Agro Educação
Jan 2023 - Jul 2025 (2 years 6 months)
Coordinated creative, copywriting, and audiovisual editing teams for integrated campaigns. Managed strategic marketing planning, paid media, and content pipeline for lead nurturing and inbound attraction.
Social Media Specialist
My Farm Agro Educação
May 2022 - Dec 2022 (7 months)
Planned and executed paid campaigns on Meta Ads and Google Ads. Created landing pages and automated email marketing workflows using ActiveCampaign.
Social Media Specialist
Onlime Comunicação e Marketing
Jan 2021 - Apr 2022 (1 year 3 months)
Planned and executed client content calendars for social media. Supported email marketing campaigns, automations, and landing pages, and analyzed organic campaign performance.
Social Media and Content Editor
MalteMoney - Beer News
Jan 2018 - Jan 2022 (4 years)
Reported and published news on craft beer market trends. Produced social media assets and covered industry events.
Social Media Analyst
OPA Comunicações
Jan 2020 - Jan 2021 (1 year)
Created multimedia content including copywriting and graphic design for social media. Produced SEO-optimized articles for WordPress blogs and analyzed campaign performance.
Sales Analyst
BR Brew Cervejaria
Apr 2019 - Jan 2020 (9 months)
Prospected and closed new business for craft beer distribution. Conducted sales visits, volume negotiations, and supported marketing actions.
Agribusiness Editor
ProCana Brasil - Jornal Cana
Mar 2014 - May 2017 (3 years 2 months)
Conducted investigative research and wrote analytical reports for print and web. Produced high-value content and managed database for crop indicators.
Intern
Ceagesp - Jornal Entreposto
Jan 2012 - Feb 2012 (1 month)
Produced articles about the fresh produce market and interviewed merchants. Supported the illustration and audiovisual team.
Education
Degrees, certifications, and relevant coursework
Belas Artes
Postgraduate Degree, Advertising Creation
2025 -
Postgraduate degree in Advertising Creation from Belas Artes, expected completion in 2026.
Universidade Federal de Viçosa
Bachelor's Degree, Agronomic Engineering
2008 - 2012
Bachelor's degree in Agronomic Engineering from the Universidade Federal de Viçosa, completed in 2012.
Universidade Federal de Uberlândia
Course, Animal Ethics
Completed a course in Animal Ethics at the Universidade Federal de Uberlândia.
Universidade de São Paulo
Course, Visual Culture
Completed a course in Visual Culture at the Universidade de São Paulo.
Galileu Nogueira
Course, Hands-on Branding Immersion
Completed a course in Hands-on Branding Immersion with Galileu Nogueira.
Course, Facebook Ads
Completed a course in Facebook Ads.
HubSpot
Course, Inbound Marketing
Completed a course in Inbound Marketing at HubSpot.
Rock Content
Course, Corporate Blogs
Completed a course in Corporate Blogs at Rock Content.
Course, Advanced Google Analytics
Completed a course in Advanced Google Analytics at Google.
Rock Content
Course, Web Writing
Completed a course in Web Writing at Rock Content.
Universidade de São Paulo
Course, Agrocommunication
Completed a course in Agrocommunication at the Universidade de São Paulo.
Universidade Federal do Recôncavo da Bahia
Course, Cultural and Creative Economy, Indicators and Cultural Heritage
Completed a course in Cultural and Creative Economy, Indicators and Cultural Heritage at the Universidade Federal do Recôncavo da Bahia.
IAB Brasil
Course, Programmatic Media
Completed a course in Programmatic Media at IAB Brasil.
IAB Brasil
Course, Digital Fundamentals
Completed a course in Digital Fundamentals at IAB Brasil.
ESPM
Course, Communication and ESG
Completed a course in Communication and ESG at ESPM.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Portfolio
canva.link/well-portfolioSalary expectations
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