Looking for a job

Brooke Thio

@brookethio

Message

Copywriter & digital marketing leader

Canada

Message

What I'm looking for

Seeking a challenging role that leverages my expertise in copywriting, digital marketing, and content strategy to drive business growth and conversions.

As a seasoned copywriter and digital marketing leader, I deliver high-performance marketing initiatives through targeted audience messaging, compelling creative, and data-driven optimization. With a proven ability to drive conversions and enhance marketing ROI, I excel in developing campaign and content marketing strategies for top-tier clients.

With a strong background in creative ideation, content development, and SEO, I have consistently driven results-oriented marketing initiatives that exceed expectations. My expertise spans brand strategy, email marketing, social media strategy, and UX writing, making me a valuable asset to any marketing team.

Throughout my career, I have demonstrated a passion for crafting compelling narratives that resonate with diverse audiences. Whether it's developing sales enablement materials, leading creative ideation, or mentoring junior creatives, I thrive in fast-paced environments where creativity meets data-driven insights.

Experience

Work history, roles, and key accomplishments

Senior Copywriter

Designory (eg+ Worldwide)

Sep 2021 - Jan 2023 (1 year 4 months)

Developed campaign and content marketing strategy for clients in the TBWA agency network, led creative ideation and campaign concepting, and mentored junior creatives and interns.

SEMrush Social Media Marketing Advertising Campaign Strategy B2b Content Marketing Copywriting

Copywriter

Vantage Deluxe World Travel

Jun 2019 - Jun 2021 (2 years)

Wrote high-conversion sales copy and content for a leading direct-to-consumer travel company, driving qualified leads and conversions for APAC and MENA region products.

Content Production SEO Email Marketing Landing Pages Copywriting D2C Wrike

Correspondent, Branded Content

Northstar Travel Group

Nov 2016 - Jun 2019 (2 years 7 months)

Led creative/editorial direction on branded content creation for commercial partners in the Asia-Pacific region, and wrote and edited feature articles.

Brand Content Editorial

Brand Marketing Strategist

Fugue Media

Apr 2013 - Nov 2016 (3 years 7 months)

Helped business clients craft their brand voice, content strategy, and key copy across marketing channels and assets.

Content Strategy SEO Brand Strategy Brand Identity UX Writing

Growth Marketing Executive/Manager

KooBits Learning Pte Ltd

Oct 2010 - Apr 2013 (2 years 6 months)

Spearheaded the go-to-market strategy for the edtech startup’s e-learning platform, driving growth through brand activations, events, and digital campaigns.

Go To Market Strategy SEO Social Media Management Events User Acquisition Conversion Rate Optimization

Current

Founder

Current

Roamscapes.com

Jun 2017 - Present (7 years 11 months)

Grow organic traffic by developing and implementing audience- and SEO-focused content strategies, and manage freelance writers and digital property’s CMS.

Content Strategy SEO Strategies Content WordPress Web Analytics Adobe Creative Suite