Brian Stewart

Hard working and experienced digital marketing leader with proven skills in strategic planning, research, execution, and reporting of online marketing and advertising strategies. I have hands-on experience performing full SEO audits for websites to improve existing content, user experience, and technical SEO elements.

I am specialized in the full content marketing process, including keyword research, copywriting, link building, and promotion via email and social media marketing. I have a proven ability to generate leads through paid marketing platforms such as Google AdWords, Facebook Advertising, and email blasts. I use a data-driven approach to optimize content and ad campaigns with A/B testing and thorough research into optimal keywords, creative, landing pages, and best practices.

I am also experienced with the strategic use of Generative AI to streamline time-consuming processes, including content creation, as well as sentiment and data analysis.

Throughout my career, I have achieved notable contributions, including growing annual website sessions by 49% and organic website leads by 63% over a four-year period. I recommended, planned, and implemented a special pilot project that resulted in over 8,400 leads, 3,800 bookings, and over $1.3 million in estimated hearing aid sales.

I have also planned, researched, wrote, and published informational guide articles that generate thousands of organic traffic to websites every month. As a Digital Marketing Supervisor, I led a team of three and supervised the creation and implementation of a full digital marketing strategy for a hearing aid clinic company with 80+ locations and 12 brands across Canada. I oversaw the design and creation of 10 child websites for independent brands, optimized Google My Business listings, and led the digital rebranding of 82 locations and 16 clinic brands.

As a Digital Marketing Specialist, I provided a full breadth of digital marketing activities for a car dealership group, including SEO, content marketing, social media marketing, and digital advertising. I executed website migrations, oversaw the implementation of inventory syndication to Facebook Marketplace, and composed monthly marketing plans and analytics reports. I have also worked as a freelance Content Specialist, Digital Marketer, and Content Writer, gaining experience in producing content, digital marketing, and copywriting.