Open to opportunities

Brittany Higgins

@brittanyhiggins

Message

I build data-driven fan marketing journeys, content, and lifecycle campaigns that grow revenue and retention.

United States

Message

What I'm looking for

I'm looking to grow marketing programs that combine lifecycle strategy, data-driven optimization, audience-focused content, and cross-functional collaboration to improve engagement, retention, conversion, and revenue.

At Atlanta United FC, I oversee marketing operations across email, SMS, and app channels, improving workflows, automation, data accuracy, segmentation, personalization, and fan journeys. I launched targeted communications that generated more than $100K in new fan revenue within eight months and partner with analytics, revenue, creative, ticketing, and technical teams to improve campaign ROI.

Previously, at Perry Ellis International, I created promotional email copy, product descriptions, and social content while supporting brand tone, marketing strategy, proofreading, and international copy approvals. I bring an MFA in Writing and a BBA in Marketing and Management to brand storytelling that is both audience-focused and performance-minded.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Specialist

Current

Atlanta United FC

Feb 2025 - Present (1 year 7 months)

Oversees marketing operations across email, SMS, and app channels, optimizing workflows and automation. Leads lifecycle strategy development and partners with analytics and revenue teams to drive ROI growth.

Email Marketing SMS Marketing Marketing Automation Segmentation Personalization Lifecycle Marketing Data Analysis