brian rheza
@brianrheza
Entrepreneurial technology leader building AI-driven software and premium automotive brands with global expansion experience.
What I'm looking for
I am an entrepreneurial technology leader with deep experience founding and scaling premium automotive brands and launching international operations. I combine business development, capital fundraising, and strategic partnerships with hands-on operational leadership.
My background includes directing cross-border expansion, overseeing IT system implementations, and delivering revenue growth across Southeast Asia, Europe, and the U.S. I have founded multiple companies, led dealer and OEM partnerships, and managed compliance and quality frameworks.
I develop AI software solutions and integrate them into enterprise workflows to improve decision-making and efficiency, while maintaining a focus on innovation management, team leadership, and measurable commercial results.
Experience
Work history, roles, and key accomplishments
Co-Founder
ThermaLux Window Film
Oct 2018 - Present (7 years 1 month)
Co-founded an architectural window film division, expanded the product ecosystem into commercial and residential markets, and structured OEM/private-label agreements and investor proposals.
Founder
Optivue Auto Film
Mar 2018 - Present (7 years 8 months)
Founded an OEM/private brand in the window film industry, positioning the product in the premium segment and developing dealer training, sales collateral, and digital marketing to drive market penetration.
Co-Founder
Norin Automobyl
May 2014 - Present (11 years 6 months)
Expanded BR Auto into Banten by adapting brand and service models, building dealer partnerships and strengthening distribution channels to accelerate local market growth.
Founder
BR Auto
Aug 2011 - Present (14 years 3 months)
Established and scaled an automotive retail and after-sales service network, building a premium brand and dealer partnerships that drove sustained revenue growth and operational scalability.
Artificial Intelligence Software Developer
Open-WebUI
Dec 2024 - Jun 2025 (6 months)
Developed open-source AI solutions and algorithms for enterprise applications, integrating AI systems into workflows to improve automation, predictive analytics, and decision-making speed.
Operational Manager
IT Mining Co. Ltd
Sep 2019 - Sep 2024 (5 years)
Directed global mining operations by implementing IT-driven efficiency systems, supervising IT infrastructure across sites, and establishing compliance and quality-control frameworks to reduce downtime and improve productivity.
Chief Executive Officer
Nexfil EU B.V
Feb 2015 - Feb 2020 (5 years)
Directed international expansion including market entry into Indonesia, established distribution and compliance frameworks, and executed revenue strategies that improved market share across Europe and Asia.
Education
Degrees, certifications, and relevant coursework
University of Florida
Bachelor of Science, Media Production, Management, and Technology
Completed studies in Media Production, Management, and Technology with coursework relevant to media production and technology.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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