Brianna Han

I’m a Director of Global Streaming & Client Accounts, serving as the primary point of contact for an artist roster to ensure seamless day-to-day communication and campaign execution. I strategically pitch new music to digital partners and editorial teams to secure playlist placements and amplify visibility across platforms including Spotify, Apple Music, Amazon Music, TIDAL, YouTube, and Vevo.

I build and nurture key relationships across DSP partners, press, radio, and third-party teams, then develop full release schedules that guide campaigns from first single through full project. I manage individualized artist budgets and maintain weekly release reporting to track performance, identify optimization opportunities, and stay ahead of platform updates through ongoing industry trend monitoring.

Previously, as a Project Manager, I led communication and delivery for multicultural talent across all genres, developing and executing release plans with timely budgeting and weekly reporting tied to marketing and DSP results. I oversaw creative marketing and DSP campaigns with internal and client teams to drive awareness and presave/streaming numbers, while also supporting A&R through discovering promising new artists and running showcases and activations aligned to tour launches or album releases.

Earlier, as a Digital Project Manager – Global Touring, I planned strategic digital marketing campaigns for top-tier artist tours across 10–50+ cities, driving ticket sales through social (FB/IG, TikTok, Twitter), programmatic/direct display, search, TrueView, and OTT. I collaborated cross-functionally to execute content strategy, media buys, email campaigns, tour site builds, and CRM reporting—using market-by-market performance evaluation and demographic insights to optimize ticket sales and profitability throughout the tour lifecycle.