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@sariahnottingham
Motivated professional with expertise in event production and marketing.
I am a motivated professional with extensive expertise in event production, artist relations, account management, and experiential marketing. My experience includes contributing to major events like Broccoli City Festival, Something in the Water, and Wave Fest, where I excelled in operations, sponsorship acquisition, and artist logistics. I have collaborated with high-profile artists such as Pusha T, Coco Jones, and Mariah the Scientist, leveraging data-driven insights and social media marketing to elevate brand visibility and engagement.
Currently, I serve as the Executive Assistant to the CEO and Talent Buyer at Creative Nation Worldwide, where I manage the CEO’s travel, meetings, and artist logistics. I have improved workflows and management systems for two restaurants, aligning operational enhancements with brand strategy to elevate performance and client experience. My passion lies in revitalizing creative industries by bridging entertainment with local communities and building impactful industry partnerships.
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Work history, roles, and key accomplishments
Live Nation
Apr 2025 - Present (7 months)
Assisted in executing visually cohesive sponsor activations, ensuring branding, signage, and spatial design aligned with premium event standards. Captured high-quality, content-worthy imagery of guest interactions and branded environments for recap and marketing use. Supported fabrication and layout integrity during setup and breakdown, maintaining the visual and functional quality of event instal
Broccoli City Festival
Jun 2023 - Present (2 years 5 months)
Oversaw the planning and execution of major events, managing logistics, vendor coordination, and all on-site operations to deliver seamless guest experiences. Demonstrated strong client management and account management skills by serving as the primary point of contact for key partners, ensuring clear communication and prompt resolution of any on-site concerns. Set up and managed on-site marketing
Creative Nation Worldwide
Apr 2022 - Present (3 years 7 months)
Managed the CEO’s travel, meetings, and artist logistics, including creating offer sheets, advancing shows, arranging travel, and coordinating day-of schedules. Improved workflows and management systems for two restaurants, aligning operational enhancements with overall brand strategy to elevate daily performance and client experience. Developed and launched the Green Room Series—a platform for ar
League Twenty Two
Aug 2024 - Dec 2024 (4 months)
Supported the Jordan Brand Space Activation and Legacy 23 Honorary Dinner, managing logistics and ensuring alignment with brand standards and marketing objectives. Assisted Executive Producer and Production Manager with project plans, including production schedules, floor plans, and timelines. Coordinated with internal teams, vendors, and clients to ensure seamless event delivery, maintaining stro
Wave Fest
Apr 2024 - Jun 2024 (2 months)
Served as the primary account manager for festival talent by coordinating artist schedules, technical requirements, and hospitality, ensuring seamless performances. Managed comprehensive logistics for a large-scale outdoor music festival, including artist scheduling, AV setups, and vendor coordination, while upholding strong client relations and consistent brand messaging. Led a production team th
Something in the Water
Apr 2023 - Apr 2023 (0 months)
Coordinated backstage interviews for the ancillary stage, acting as a liaison between talent, production teams, and brand representatives to ensure consistent messaging and reinforce the event’s brand identity. Managed schedules and prepared talent for interviews, maintaining clear and professional communication with artists and staff, which bolstered strong client relations and upheld brand stand
Degrees, certifications, and relevant coursework
Masters in Business Administration and Marketing, Business Administration and Marketing
Activities and societies: GRAMMY U Member, Recording Academy, Alpha Kappa Alpha Sorority Inc., Gamma Delta Omega
Currently pursuing a Master of Business Administration with a focus on Marketing. This program is enhancing my strategic business acumen and marketing expertise.
Project Management Certification, Project Management
Completed a Project Management Certification through Google Coursera. This certification provided comprehensive training in project planning, execution, and management methodologies.
Bachelor’s Degree in Psychology, Psychology
Earned a Bachelor’s Degree in Psychology, gaining a strong foundation in human behavior, research methods, and analytical thinking. This degree provided valuable insights into understanding consumer motivations and team dynamics.
Software and tools used professionally
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