Open to opportunities

Shelby Martin

@shelbymartin

Message

I coordinate digital marketing projects, turning complex requirements into on-time, polished deliverables.

Zimbabwe

Message

What I'm looking for

I’m looking for a project-driven marketing operations role where I can coordinate cross-functional teams, ensure accurate deadline delivery, and use analytics to improve campaign performance, documentation, and operational consistency.

I’m a marketing and project coordination professional who thrives in deadline-driven environments. I manage complex, cross-functional workstreams—translating client objectives, creative requirements, and technical specifications into organized execution plans through launch.

At SalemMediaGroup, I coordinate end-to-end digital marketing operations across 97 radio stations in 35 markets. I balance concurrent campaign launches across multiple platforms, manage trafficking/QA/deployment, and deliver performance reporting using Excel, Google Analytics 4, Tableau, PowerBI, and related tools—while improving service-level agreement compliance to 95% and customer satisfaction to 99%.

I also build consistency through documentation, process improvement, and standardized workflows, and I’ve trained and onboarded new team members following departmental restructuring. Earlier in my career, I supported marketing and creative operations, and I served as an Instructor/Teaching Assistant—strengthening my ability to communicate clearly, coach others, and deliver high-quality, polished outcomes.

Experience

Work history, roles, and key accomplishments

Senior Project Coordinator

Salem Media Group

Jan 2021 - Jan 2025 (4 years)

Coordinated end-to-end execution of national and local digital marketing campaigns across multiple radio stations and markets, serving as a primary liaison between sales, creative, operations, and clients.

Google Ad Manager Paid Social Podcasts Display Advertising Campaign Traffic and Provisioning Quality Assurance Landing Pages Tracking Parameters Campaign Configuration URL Spec Compliance Performance Monitoring Excel Tableau Stakeholder Management Workflow Documentation Process Guides Adobe Creative Suite Canva

Marketing & Creative Ops Coord

Movie Poster Archives

Jan 2019 - Jan 2021 (2 years)

Managed end-to-end marketing, branding, editorial, and creative operations for a digital media company, coordinating multiple projects from planning through execution.

Marketing Operations Editorial Calendar Management Content Publishing Social Media Management Marketing Copywriting Editorial Writing SEO Website Optimization Keyword Research Social Media Strategy Google Analytics Competitive Research Digital Asset Management Adobe Illustrator Canva Website Traffic Monitoring Performance Analysis

Instructor & Teaching Asst

University of Louisiana at Lafayette

Jan 2018 - Jan 2020 (2 years)

Designed, proposed, and delivered media production and strategic communication coursework, including planning, logistics, grading support, and hands-on instruction using multimedia production tools.

Curriculum Development Lesson Planning Grading Schedule Management Multimedia Production Adobe Creative Suite Audio Production Video Production Photography visual communication Presentation Development Portfolio Mentoring

Graphic Designer (Marketing)

Stuller, Inc.

Jan 2018 - Present (8 years 6 months)

Produced print and digital marketing assets supporting product launches and seasonal campaigns, including layout design and brand-consistent promotional materials.

Print and Digital Marketing Asset Production Promotional Materials Competitive Research Market Analysis Brand Consistency Corporate Rebranding Support Visual Identity Asset Updates

Marketing & Proposal Coordinator

Shelbysand.works

Marketing and proposal coordination professional skilled in managing deadline-driven marketing work, client-facing deliverables, and brand-consistent content.