At GRŌWORKS, the independent GTM and strategic communications practice I founded, I help organizations turn complex work into clear positioning, messaging, launches, and enablement. For a global supply chain transformation, I rebuilt the strategy and narrative after communications stalled, creating an implementation roadmap and cadence for 21 phased deployments.
At SAP Concur, I owned product marketing and commercialization strategy for an SMB SaaS Invoice and Premium Care portfolio. I led GTM for five launches and more than 20 feature releases, and owned the commercialization program for a tiered premium customer care solution that generated $54M in its first two years.
Earlier, I reduced customer attrition by 50% while generating $11M in recurring annual revenue through GTM refinements for SAP Concur’s global Invoice Management and Payments portfolio. At Direct Travel, I built an integrated communications framework that reduced time-to-market by three weeks; at Optum, I shaped positioning and content strategy for Behavioral Health.
